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Balancing Motherhood and Business: What Work-Life Balance Actually Looks Like as a Mom Entrepreneur

Sep 22
12 min read

When I originally recorded this conversation, I was a mom of three.


My kids were three, two and four months old, and I was running Brittany Miller Socials, hosting the Go Get Great podcast, doing some accountability coaching, helping with Gray's photography and podcast-editing work AND planning another business idea (which we never ended up launching).

Woman in white shirt holds a toddler in patterned pajamas against a gray wall, hand on her head, both looking uneasy, not understanding work life balance meaning as a new momprenenur.

At the time, I thought I had a lot going on. Which is slightly hilarious to look back on now. 😂


But even though my family, business and life look very different today, so much of what I shared in this conversation about balancing motherhood and business is still true.


Actually, I think years of trying to do both have made me even more convinced of one thing: Work-life balance for moms doesn't mean giving everything equal amounts of your time.


There are days when my business needs more of me.

There are days when my kids need more of me.

There are seasons when I'm incredibly productive and others when keeping everyone alive, fed and vaguely on schedule feels like a respectable accomplishment. 😂


The goal isn't to perfectly balance everything.


It's to build a business and life where you have enough flexibility, systems and support to give your attention to what matters most right now.


And I'm still figuring that out.


If we haven’t met yet, I’m Brittany — a mom of seven, home renovation enthusiast, an Amazon bestselling author, podcast host, and a business owner who’s all about keeping life real and doable. I know firsthand how messy, beautiful, and overwhelming motherhood can feel, and I share from that space of “in the trenches” right alongside you.


Here, you’ll find encouragement, practical tips, and honest conversations about balancing family, work, and your own sense of self. My hope is that you’ll walk away feeling a little lighter, a little more seen, and a whole lot more equipped to create a life that works for you and your family. Follow me on Instagram @brittanynmiller_ for more.


Table of Contents

Can You Really Balance Motherhood and Business?

One of the most candid things I said in the original interview was this:

"Most days, it's a struggle."

Apparently younger Brittany wasn't interested in pretending she had everything figured out either. 😂


I talked about the constant feeling that if I was with my kids, I should probably be working on my business — and if I was working, I should probably be spending time with my kids.


That feeling hasn't magically disappeared but I do feel slightly less guilty now.


And I think that's an important part of conversations about balancing motherhood and business that gets missed.


Sometimes "work-life balance" is presented as though there's a magical schedule you can create where you wake up at 5 a.m., exercise, journal, make a homemade breakfast, have uninterrupted quality time with your children, work for six incredibly productive hours, make dinner, maintain a clean house and still have time for your relationships and yourself.


Please send me that schedule when you find it. 😂


Instead, I've learned to think about balance across seasons, rather than individual days.


Sometimes motherhood takes up most of the space.

Sometimes business does.

Sometimes your house is under renovation, someone is sick, you're launching something, you've just had a baby, childcare changes or life throws something at you that you didn't plan for.


Balance has to be flexible enough to accommodate real life.


Decide What You're Actually Trying to Balance

There's another reason balancing motherhood and business can feel impossible: We're trying to balance too many things.


When I recorded this episode, I described myself as a "multi-passionate entrepreneur." I had multiple projects happening alongside motherhood and genuinely enjoyed having different things to work on.


I'm still someone who has approximately 847 ideas at any given moment.


The difference is that I've gotten better at understanding that having an idea doesn't mean it needs to become a priority right now. Although most days I still wish I could make them all a priority that day.


That's a lesson I've learned repeatedly in both motherhood and business.


There will always be another project I could work on.


Another marketing strategy I could implement.

Another room in the house that needs work.

Another activity I could do with my kids.

Another load of laundry staring at me judgmentally from the laundry room . 😅


Trying to give all of those things equal priority doesn't create balance. It creates overwhelm. Analise and I talk about this more on her podcast, The Mommy Mindset, tune into the episode here:


Choose a Few Priorities Instead of Trying to Do Everything

One of the strategies I talked about in this episode was choosing three or four major priorities for the day (or week if you're in a lower capacity season) instead of expecting myself to accomplish an enormous to-do list.


I still love the principle behind that.


My actual systems have evolved, but I function much better when I know: What actually needs to happen today?


Not what could happen.

Not what would make me feel like Superwoman.

What genuinely needs my attention?


Some days those priorities are almost entirely business-related.


Other days they're things like appointments, spending time with my family or keeping life moving.

Your capacity is not identical every day, and your plan and daily schedule shouldn't assume it is.


Time Management for Moms Isn't Just About Finding More Time

When people talk about time management for moms, there's often an assumption that we need to learn how to squeeze more into the hours we already have.


I'm not sure that's always the answer.


Sometimes good time management means deciding what you're not going to do.


In the original conversation, I talked about using time blocking and planning my days around a combination of life and business priorities.


Those tools can absolutely help. But a beautifully colour-coded calendar cannot fix a workload that doesn't fit into the available time.


Eventually, you have to make choices.


What needs to happen?

What can wait?

What can someone else do?

What doesn't actually need to happen at all?


That last category is particularly underrated, and is still the one I struggle with the most.


Two women holding children on a lavender calendar-patterned background, with a red arrow from stressed mom on left to joyful mom on right and text Balancing Motherhood & Business: Mompreneur Scheduling Hacks. Listen now.

Build Your Business Around Why You Started It

This is probably one of the most important things I've learned about balancing motherhood and business.


Your business shouldn't consistently require you to sacrifice the reason you built it.


When I started Brittany Miller Socials, I didn't have some elaborate entrepreneurial master plan.


I was on maternity leave and initially thought it would be a hobby. When it was time to discuss returning to my corporate job, I didn't have childcare and needed flexibility. My employer couldn't accommodate that, and I had a decision to make.


One of my biggest reasons for choosing entrepreneurship was that I wanted more time with my kids.


So if I built a business that required me to be unavailable to them constantly, what was the point?


That doesn't mean I never work when I'd rather be doing something with my family.

It doesn't mean there haven't been busy seasons.

It means the overall structure of my business needs to support the life I'm trying to create.


That's something I think every mom entrepreneur needs to come back to occasionally: Why did you want this business in the first place?


Because it's surprisingly easy to build yourself another job you don't actually want or that drains you instead of lighting you up.


Being Present Doesn't Require an Entire Day

Back then, one of the ways I tried to manage the inevitable mom guilt was by intentionally spending time with my kids before moving into more focused work.


I also tried to give each child 10 or 20 minutes of completely focused, one-on-one attention — no phone, no multitasking, just time together.


Sometimes that meant playing.

Sometimes it meant taking one child grocery shopping with me.

Nothing revolutionary.


But to them, getting to come grocery shopping alone with Mom could feel like a special outing. This has got increasingly hard the more kids I've had but I do still try to do this.


Smiling woman reads a colorful book beside a little girl holding a plush toy on a patterned bed. Representing time management for moms to be entrepreneurs and still be present with their kids.
Reading & playing board games together are some of our favourite ways to be present together. Check out our favourite family board games here.

I still love the principle behind this because quality time doesn't have to be elaborate to count.


As moms, we can put so much pressure on ourselves to create these incredible childhood experiences while simultaneously running businesses, maintaining homes and doing everything else.


Sometimes connection happens in the ordinary stuff.


Let Motherhood and Business Work Together

I used to describe this as "blending" life and business, and I still think that's more realistic for me than trying to maintain a perfect wall between the two.


That doesn't mean I have zero boundaries.


It means I've stopped expecting my life to behave like two completely separate compartments.


Sometimes a child comes along while I'm doing something I need to do.

Sometimes I work while Gray handles another part of family life.

Sometimes business happens after bedtime.

Sometimes I decide business can wait.


That's one of the reasons entrepreneurship works for me. The flexibility isn't always neat, but it's valuable.


Your Morning Routine Doesn't Have to Look Like Mine

When this episode was recorded, I had a pretty established morning routine.


I'd move my body for 15–20 minutes, read a few pages of a personal-development book, journal, brain dump everything on my mind, plan my priorities and use time blocking to organize the day.


My routines don't look exactly like that in every season anymore. I'm trying to survive having newborn twins right now 😅


And I think that's worth saying.


Because routines should support your life, not become another standard you're failing to meet.


What I still believe is that I function better when I intentionally make some room for myself instead of immediately giving every ounce of my time and energy to everyone else.

Close-up of a silver alarm clock  with Morning Routine Mompreneur text and Brittany Miller Socials logo on a soft background representing morning routines and time management for parents.

Maybe that's exercise.

Maybe it's journaling.

Maybe it's reading.

Maybe it's sitting somewhere quietly with a hot coffee for ten minutes before anyone asks you for a snack.


The habit matters less than the purpose behind it.


I Learned What Happens When I Stop Taking Care of Myself

I didn't always understand how important those little habits were.


During the pandemic, I went through an incredibly difficult season. Gray and I had separated, we sold our house, and I moved back in with my parents with two young kids. I was in my mid-twenties and felt like I'd failed.


Around that time, a friend who was completing life-coaching training needed practice hours and offered to coach me.


I agreed mostly because I was helping a friend. I wasn't expecting it to change much. But it did.


We started incredibly small: five minutes here, ten minutes there. I started journaling, moving my body and intentionally doing things that helped me feel like myself again.


Then life got busy.


I bought a house. There were renovations to finish. I had an enormous list of things that needed to happen.


So naturally, the things I was doing for myself were the first to go.


I didn't have time to exercise.

I didn't have time to journal.

And really, what was gratitude doing for me anyway?


A few months later, I was stressed, frustrated and grouchy.


My friend asked whether I was still doing the things that had been helping me. Nope.

Womp womp. 😂


I started introducing them again. And — shockingly — I started feeling better again.


That experience taught me something I still have to remind myself of: The things that help you function are not automatically expendable just because life gets busy.


Self-Care Doesn't Need to Become Another Job

I also don't want this to turn into another article telling moms that everything would be easier if they just practised more self-care.


Because sometimes what you need isn't a bubble bath.


You need help.

You need sleep.

You need someone else to make dinner.

You need fewer things on your calendar.

You need a business model that doesn't require you to be available constantly.

You need to lower the expectations you're placing on yourself.


Taking care of yourself can include journaling and exercise.


But it can also mean creating systems, asking for support and admitting that your current workload isn't sustainable. I think redefining self-care for yourself is so important that I had guest Dr. Aprille Andelle join me on the Go Get Great podcast to talk about it, tune in here.


You Need Support From People Who Understand What You're Building

Toward the end of this conversation, I was asked what advice I'd give another mom who wanted to start a business.


One of my answers had nothing to do with marketing, money or business plans. Find your people.


Find people who understand what you're trying to build. Because the people who love you won't necessarily understand it.


I talked about having friends and family who would occasionally suggest that maybe I should just go get a job.


And I understood where it came from. They cared about me. They wanted security for me.


But getting another traditional job wasn't aligned with what I was trying to create. I wanted the flexibility to spend more time with my kids.


Sometimes you need people around you who can remind you why you're doing this when you're too tired or frustrated to remember for yourself.


You Also Need Practical Support

Community is important. So is someone else loading the dishwasher. 😂


Balancing motherhood and business becomes considerably more difficult when we frame everything as an individual productivity problem.


Sometimes the solution isn't learning to manage your time better. It's sharing the load.


That could mean support from your partner, childcare, family, contractors, employees, a cleaner, a virtual assistant or whatever makes sense for your family, business and budget.


You don't get bonus entrepreneur points for doing everything yourself.


Your Definition of Work-Life Balance Can Change

The version of balance I needed as a mom with three very young children isn't identical to what I need today.


And I'm sure it will change again.


That's why I don't think there's one perfect formula for work-life balance for moms.


Your business changes.

Your children change.

Your capacity changes.

Your finances change.

Your priorities change.


The system has to be allowed to change too.


Instead of asking: "How do I finally balance everything?"


I've found it more useful to ask: "What does my family, my business and I need in this season?"


That's a question you can actually answer without feeling overwhelmed. Start there and then see what systems or supports you can put in place to bring some balance into this season.


Balancing Motherhood and Business FAQs

What does work-life balance mean for moms?

Work-life balance doesn't have to mean giving work and family equal amounts of time every day. For me, it's about creating enough flexibility to respond to changing priorities while still protecting the things that matter most to my family, business and personal wellbeing.


How do you balance motherhood and running a business?

I rely on priorities, routines, systems, time blocking and support rather than expecting myself to do everything. I also accept that the balance changes. Some days or seasons require more attention from my family, while others allow more space for business.


What are some time-management tips for moms?

Start by identifying a small number of genuine priorities instead of trying to complete an enormous to-do list. Time blocking can help, but so can eliminating, postponing or delegating tasks. Effective time management isn't always about accomplishing more — sometimes it's about intentionally doing less.


How can mom entrepreneurs be more present with their kids?

Presence doesn't necessarily require hours of elaborate activities. Even short periods of intentional, distraction-free one-on-one time can create meaningful connection. I also like finding ways to include my kids in ordinary parts of life rather than treating every responsibility and family activity as separate.


How do you make time for yourself as a busy mom?

Start small. When I first began prioritizing myself, some of my habits took only five or ten minutes. The goal isn't necessarily to create an elaborate self-care routine; it's to identify the things that genuinely help you function and make some space for them.


Is work-life balance actually possible for entrepreneurs?

I think it depends on how you define balance. If balance means every area of your life gets equal attention every day, probably not. If it means intentionally adjusting your time and attention according to your priorities, capacity and current season, that's a much more realistic goal.


Pink podcast promo for GO Get Great with phone and earbuds, text says life is Marketing + Motherhood. A podcast discussing work life balance meaning for mom entrepreneurs with a listen now button

Maybe "Doing It All" Was Never the Goal

When people see a mom running a business, raising kids, working on her home, creating content and doing approximately 47 other things, one of the questions that inevitably comes up is: "How do you do it all?"


The longer I do this, the more I think the answer is: I don't.


Not all at once.


I prioritize.

I use systems.

I ask for help.

I let things wait.

I change my routines when they stop working.

I occasionally wildly overestimate my capacity and have to learn the same lesson again. 😂

And I keep coming back to why I wanted this life in the first place.


Balancing motherhood and business isn't about finally becoming organized enough to give 100% to everything.

You don't have 300%.


It's about deciding where your time and energy matter most right now — and giving yourself permission to change that answer when your season changes.


Want to keep the conversation going?


This intersection between business and life is exactly why I created Go Get Great. You'll find conversations about marketing, entrepreneurship, mindset, motherhood, personal growth and all the messy stuff that happens in between. Listen to Go Get Great wherever you get your podcasts, or browse the episodes here on the blog.

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Hi, I'm Brittany

Your Marketing Strategist and Coach for Female Entrepreneurs 

I help women turn their entrepreneurial dreams into reality with smart, actionable marketing strategies that get them seen, loved, and paid.

​

As a mom of five, I know what it’s like to juggle real life while building a business—so whether you’re DIY-ing your way to success or ready for expert support, my goal is to give you the clarity, confidence, and custom plan you need to grow sustainably and build a life you love.

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Hi, I'm Brittany

ONLINE MARKETING STRATEGIST FOR FEMALE ENTREPRENEURS

I help women turn their entrepreneurial dreams into reality with smart, actionable marketing strategies that get them seen, loved, and paid.

 

As a mom of five, I know what it’s like to juggle real life while building a business—so whether you’re DIY-ing your way to success or ready for expert support, my goal is to give you the clarity, confidence, and custom plan you need to grow sustainably and build a life you love.

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