How to Pitch Yourself as a Podcast Guest (and Actually Get Booked!)
- Brittany Miller
- 18 hours ago
- 8 min read
If you’re looking for a way to grow your audience, build credibility, and get in front of people who are already interested in your niche, podcast guesting might be the most powerful (and underrated) strategy out there. Unlike social media posts that disappear within hours, podcast interviews live on for months — even years — building trust and authority long after they go live.
But getting featured as a guest isn’t as simple as firing off a quick email. Hosts receive dozens of pitches, and to stand out, you need a thoughtful, personalized approach that shows exactly why you’d be a great fit for their audience.
This isn’t just for podcasters — it’s for entrepreneurs, content creators, and service providers who want to increase visibility, establish thought leadership, and attract clients in a way that feels natural and relational.
In this post, I’ll walk you through:
What podcast guesting actually is and why it matters.
How to find the right podcasts to pitch.
The step-by-step process of crafting a pitch that gets noticed.
Extra tips to build lasting relationships with hosts and maximize every interview.
I’ve personally used podcast guesting as a way to grow my own visibility, and it’s one of my favourite marketing strategies.
If we haven't met yet, I’m Brittany, an online marketing strategist for female entrepreneurs. I teach women how to make their entrepreneurial dreams a reality through smart, actionable marketing strategies that get them seen, loved, and paid. Whether you’re eager to DIY your way to success or hire professionals to help you along the way–my goal is to make sure you walk away with the clarity you need to see the results you desire and build a life you love.
Table of Contents
What is Podcast Guesting, and Why Does it Matter?
At its core, podcast guesting simply means showing up as a guest expert on someone else’s podcast. Instead of creating your own show (and all the work that comes with it), you get to step into an existing audience, share your expertise, and provide value in a conversational way.
So why does this matter for entrepreneurs and content creators?
Builds authority and credibility.
Being invited onto a podcast instantly positions you as a trusted voice in your niche. Listeners hear you as a thought leader, not just another social media account.
Expand your reach.
You’re introduced to a new, highly engaged audience that already trusts the host — which means they’re more likely to trust you too.
Creates evergreen content.
Podcast episodes don’t disappear like Instagram stories. They live on streaming platforms indefinitely, giving you long-term visibility you can continue to share and repurpose.
Strengthens relationships.
Every podcast interview is also a chance to build a genuine connection with the host, often leading to collaborations, referrals, or future opportunities.
Podcast guesting isn’t just PR — it supports your entire marketing strategy. Each episode can drive traffic to your website, grow your email list (especially if you share a free resource), and even give you SEO benefits through backlinks when hosts link to your site in their show notes.
How to Pitch Yourself as a Podcast Guest
Landing podcast guest spots isn’t about sending out a hundred cold emails and hoping one sticks — it’s about being intentional, thoughtful, and showing the host you’ll be a valuable guest for their audience. Here’s a step-by-step approach:
1. Choose the Right Podcasts
Start with alignment. Ask yourself: Where is my ideal audience already hanging out?
Search podcast platforms (Apple Podcasts, Spotify, Podmatch) using keywords related to your niche.
Check who your peers or mentors have been interviewed by.
Tap into your existing network — sometimes the best opportunities come through referrals.
Example: If you’re a marketing strategist, pitch business or entrepreneurship podcasts, not parenting shows (unless you’re speaking specifically about balancing motherhood and business).
2. Do Your Homework
Before pitching, listen to at least 2–3 episodes.
Pay attention to the host’s interview style, common themes, and the type of guests they invite.
Take notes on episodes that resonate so you can reference one in your pitch.
This simple step shows you’re not sending a cookie-cutter email — you genuinely know and respect their show.
3. Find the Right Way to Reach Out
Always check if the host has a guest application form (many do — I even have one for my podcast). If they have an application, always fill it out! They created it to help them stay organized, if you want to follow up with an email you can but don't skip the application.
If not:
Look for their email (on their website or LinkedIn).
Direct message them on Instagram or LinkedIn if email isn’t listed.
Pro Tip: The easier you make it for the host to say “yes,” the more likely you’ll get booked. Include all the details they need up front.
4. Craft a Compelling Pitch Email or Media Kit
This is where most people overcomplicate things. Keep it simple, genuine, and structured. Your pitch should include:
Warm introduction: Who you are + why you love their podcast.
Value exchange: What their audience will gain from your expertise.
Topic suggestions (3–5): Framed as episode-style titles with short descriptions.
Bio + credibility: A short paragraph about your background and why you’re qualified to speak on these topics. Mention if you’ve guested on other podcasts or been featured in media.
Links: Website, social media, and your “Featured On” page if you have one.
Call-to-action: Invite them to connect, chat further, or book you directly.
Promotion: Mention if you're willing to share your guest appearance on socials, with your email list and include your audience size (ex. email list size, social following size etc.). Podcast hosts are looking for visibility too.
Pro Tip: You can also attach a headshot or media kit if you want to look extra polished.
It's important to remember this is likely the first interaction with you they are having so make sure it visually represents you too (if you're creating a media kit).
5. Follow Up & Build Relationships
If you don’t hear back after about two weeks, send a short, polite follow-up.
Engage with their content on social media before and after pitching — it shows you’re invested in their work.
Once your episode airs, share it widely (email list, Instagram, LinkedIn, website). Hosts LOVE guests who help promote their show.
Remember: Podcast guesting is about relationships, not transactions. Even if you get a “no,” showing up genuinely may open the door for a “yes” later.
Steal my top 6 marketing strategies when you're a guest on podcasts ↓
Tips and Reminders for Pitching
Before you hit send on that email, here are a few final tips to help your pitch stand out (and save you from common missteps):
Be genuine. Don’t offer to speak on topics you can’t deliver on. Authenticity will always shine brighter than overpromising.
Have a free resource ready. Many hosts encourage guests to share a lead magnet — like a checklist, guide, or free training. It adds value for listeners and grows your email list.
Expect some no’s. Even the best pitches don’t land every time. Podcast hosts receive dozens of requests, so don’t take rejection personally.
Pitch early. Many hosts batch record 1–3 months in advance, so start pitching well before a launch or promo you’d like to align with in your own business.
Align with your launches (when possible). While you can’t control when your episode airs, timing your outreach with big offers or events in your business can be a smart strategy.
The bottom line: think of podcast pitching as planting seeds. Some will sprout quickly, others later, but each one can grow into visibility, connection, and opportunity.
Be a guest that hosts want to invite back again and again with my podcast guest prep checklist ↓
Places to Find Podcast Opportunities
Not sure where to start looking for shows to pitch? Here are some tried-and-true places to find the right opportunities:
Podcasts you already listen to. If you’re a regular listener, chances are their audience overlaps with yours — and you’ll already know the tone and style.
Social media. Search keywords and hashtags related to your niche (ex: #marketingpodcast, #mompreneurpodcast) to discover relevant shows.
Podcast platforms. Use Apple Podcasts, Spotify, or Google Podcasts to search by topic or category.
Your own network. Don’t underestimate the power of asking! You may already know someone with a podcast or someone who can introduce you to a host.
Google searches. Simple but effective — “best podcasts for [your niche]” often brings up curated lists.
Podmatch or other platforms. Matchmaking services like Podmatch connect podcast hosts and potential guests.
Paid agencies. There are PR agencies that pitch clients to podcasts, though this isn’t necessary for most entrepreneurs starting out.
You don’t need to reinvent the wheel. Start with the communities and platforms you’re already in, and grow from there.
Podcast Pitching Email Example
This is the pitch letter I've used to appear on podcasts like The Motivated Mompreneur Podcast, The Fire Inside Her, Clarity to Cash, The Courage Coalition, The Multipassionate Mama and more.
Hello [Podcast Host's Name],
I hope this email finds you well. I've been [how you found them - following you on Instagram/listening to your podcast] and I'm [something you love about their podcast - truly impressed by the amazing work you're doing and the genuine connection you've built with your audience].
Your recent podcast episode discussing [topic] really resonated with me. I loved how you [expressed this/uncovered that/illustrated this point]. Your insights and perspective are truly valuable, and I believe our audiences share a common interest.
That's why I would be honoured to be a guest on your podcast and contribute to the value you provide to your audience. In return, I'm more than happy to promote our interview to my own audience, ensuring that both of us benefit from this collaboration.
To give you an idea of the value I can bring, I've identified a few topic areas that I believe would greatly benefit your audience:
Topic Area 1: Ignite Your Business with Email Marketing: The Powerhouse Tool for Entrepreneurs & Small Businesses
Topic Area 2: List Building Secrets: Crafting Authentic Emails that Connect & Sell
Topic Area 3: Building an Engaged Community: Unleashing the Magic of Social Media
Topic Area 4: Mastering Podcast Marketing for Maximum Impact
Topic Area 5: Blending Motherhood and Business: Redefining Success on Both Fronts
If you'd like to learn more about me, you can find additional information on my website or you can check out my podcast Go Get Great with Brittany Miller Socials.
I'm excited to share our collaboration with my email list, and social followers. It's an opportunity to expand our reach and provide even more value to our respective communities.
To explore the possibilities further, I've included a link to my calendar where you can check for availability. If none of the available time slots work for you, please let me know, and we can work together to find a mutually convenient time.
Thank you so much for considering this opportunity, and I look forward to connecting with you soon!
Brittany
Owner, Brittany Miller Socials
Summary
Most successful guest appearance starts with just one email. Don’t overthink it or wait for the “perfect” time — the sooner you start pitching, the sooner you’ll be building connections, sharing your expertise, and reaching new audiences.
Remember, podcast guesting isn’t just about getting in front of a microphone. It’s about building visibility, credibility, and community — all of which help your business grow.
If you’ve been thinking about pitching yourself as a podcast guest, there’s no better time to start.
To make it easier, grab my free ChatGPT Prompts for Business — they’ll save you so much time when it comes to writing pitches (or really, any kind of content).
And if you’d rather not figure it all out on your own, let’s chat.
Book a coaching call, and together we’ll map out a podcast guesting strategy that feels doable, aligned with your goals, and designed to get you visible.
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