Dive into the world of copy and discover how strategic messaging can be a game-changer for your business objectives. Val shares practical tips to align your copy with your goals, attracting the right audience while filtering out those who aren't the perfect match for your services. Val dishes out actionable tips that you can implement right away in your website copy and social media captions. From effective storytelling to defining your unique brand voice and more, these tips will elevate your copywriting game instantly.
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2:45 How copywriting can support your goals in 2024
5:00 Defining brand voice
11:30 Storytelling in your business
27:15 Copy tips you can implement today
28:45 Biggest failure & learnings
31:00 Wrap up