Using Copywriting Artificial Intelligence to Create Your Brand Voice Guide with ChatGPT
- Brittany Miller
- Aug 27
- 8 min read
Have you come across the term brand voice guide and wondered what it really means or if your business needs one? If so, you’re in the right place. In this article, we’ll explore what a brand voice guide is, why it matters for your business, and how you can leverage copywriting artificial intelligence tools like ChatGPT to craft your own brand voice guidelines quickly and effectively.
If we haven't met yet, I’m Brittany, an online marketing strategist for female entrepreneurs. I teach women how to make their entrepreneurial dreams a reality through smart, actionable marketing strategies that get them seen, loved, and paid. Whether you’re eager to DIY your way to success or hire professionals to help you along the way–my goal is to make sure you walk away with the clarity you need to see the results you desire and build a life you love.
The Rise of Copywriting Artificial Intelligence in Branding
AI-powered writing tools like ChatGPT, Jasper, and Copy.ai are no longer niche—they’re reshaping brand communication across industries. Big brands like Dove and Estée Lauder are already using AI to streamline influencer content, customer service, and brand messaging. For small businesses, this means access to smart copy that reflects your brand voice, saves time, and scales your content output—without sacrificing authenticity.
Table of Contents
What Is a Brand Voice Guide?
Simply put, a brand voice guide is a lifetime document that defines how your business sounds across all communication channels. Think of it like brand guidelines, but focused on voice — the personality, tone, and style your business uses in writing emails, social media posts, website copy, presentations, and even in-person conversations.
This guide ensures that anyone communicating on behalf of your business—whether it’s you, an employee, or a hired professional—does so consistently and authentically. It’s the foundation of how you connect and engage with your customers and audience.
Do You Need a Brand Voice Guide?
If you’re just starting your business, you might not need a formal brand voice guide right away. However, it can be helpful if you find it challenging to communicate your message clearly and consistently. Here’s when a brand voice guide becomes essential:
Hiring employees: When you bring someone on board to help with writing, customer service, or communications.
Outsourcing work: If you hire copywriters, social media managers, graphic designers, or virtual assistants who create content on your behalf.
Scaling your business: As your business grows, maintaining a cohesive voice across platforms becomes critical to building trust and brand recognition.
In these cases, a brand voice guide ensures everyone involved in your business communications stays aligned with your brand’s personality and messaging style.
How to Use ChatGPT to Discover Your Brand Voice
I recommend a simple and effective way to use copywriting artificial intelligence—specifically ChatGPT—to help you uncover your brand voice. Here’s a step-by-step process:
Open ChatGPT: If you haven't already, create an account and log in to access the main chat screen.
Prepare your prompt: Type the following prompt - “Analyze this text for tone of voice and style;” then paste a piece of writing you’ve already created for your business.
Choose your writing samples: Select content from different areas such as social media captions, website copy, blog posts, or podcast descriptions. The more varied the samples, the better the analysis.
Submit and review: Let ChatGPT analyze the tone, style, and key characteristics of your writing and provide descriptive adjectives.
Repeat: Do this exercise three to five times with different samples to identify consistent themes and adjectives that define your natural brand voice.
You can write the tutorial of me doing this exercise in ChatGPT.
Example Analysis
For example, when I pasted one of my Instagram captions into ChatGPT, it identified the tone as conversational, supportive, and encouraging, with casual language that conveys confidence and authenticity. The text empathizes with audience struggles and counters misconceptions about social media marketing—perfectly aligned with my brand.
Another example from a podcast episode description was analyzed as insightful, inviting, and enthusiastic, focusing on personal growth and curiosity. While some adjectives varied slightly, the core themes of empowerment, education, and authenticity remained consistent like my brand should be.
Best Prompts to Train ChatGPT in Your Brand Voice
Here are some prompts that help ChatGPT understand and replicate your brand voice:
“Rewrite this Instagram caption in a casual, empowering tone to match my brand voice.”
“Write a blog intro in the voice of a warm, confident educator that infuses my brand's personality and tone.”
“Act as a brand strategist. Analyze this writing and summarize the tone.” (great for if you don't have a brand voice yet or need to double check your writing is on brand)
Save these prompts in a folder or doc—you’ll use them again and again and make sure your download my free, 100+ ChatGPT Prompts for Sales Success guide which shares even more prompts for brand voice and content creation.
What Makes AI Copywriting Different From Human Copywriting?
AI can produce content at lightning speed. But it’s not human—and it doesn’t understand your values, your unique point of view, or your audience’s emotional triggers.
That’s why I always say: use AI to assist, not replace. Let it help you brainstorm, structure ideas, and maintain voice consistency—but always review and edit with a human touch for deeper connection and accuracy.
How to Spot When Your Brand Voice Is Off
Feeling like your content sounds a little… off? Here are a few signs:
You're getting lower engagement
Feedback like “This doesn’t sound like you”
Confusion in your audience or inconsistent messaging
If this happens, go back to ChatGPT and run a tone analysis. Recenter your voice by reviewing your adjectives and reapplying them in your writing prompts.
Your brand voice can slowly get off track even when you're not using AI tools for content creation. Overtime our writing evolves, and our moods can impact our writing style. using tools like ChatGPT to proof read and analyze human written content before posting can be helpful to maintain brand ocnsistence if you're not regularly working with a copywriter.
Should You Use Copywriting Artificial Intelligence for Sales Pages and Launches?
Yes and no. Use ChatGPT or other AI tools to help draft frameworks, create options, and refine tone. But when it comes to high-stakes copy like sales pages or launch emails, your human touch (and copywriters) matters.
AI can’t replicate your lived experience or storytelling. Use AI as a powerful starting point, then layer in your personality, strategy, and unique voice.
Using Your Brand Voice Guide in Practice
Once you identify the key adjectives and tone descriptors that define your brand voice, you can use them to guide all your content creation. Here’s how:
Content creation with ChatGPT: When asking ChatGPT to write social media captions, blog posts, or emails, include your brand voice adjectives in the prompt. For example, say, “Write this in an empowering, relatable, casual, and educational tone.”
Communicating with your team: Share your brand voice guide with any employees, freelancers, or agencies working on your content. This ensures consistency across all platforms and touchpoints.
Maintaining consistency: Your brand voice should be a seamless experience for your audience, whether they’re reading your social media posts or browsing your website. Slight variations are okay depending on the platform, but the core voice must remain consistent.
For instance, social media content might lean more motivational and casual, while website copy could be more educational and focused on conversion. Both should still reflect your overall brand voice.
Tools Besides ChatGPT for Brand Voice Development
While ChatGPT is my go-to, other tools can support your copy process:
Copy.ai – Great for branded templates and brainstorming
Grammarly – Offers tone suggestions and clarity edits
Jasper – Pre-trained content generator with voice presets
Semji – SEO + tone integration
Hemingway Editor – Simplifies and sharpens copy
Each has its strengths—try a few and see what aligns with your workflow.
Additional Resources to Help You Develop Your Brand Voice
If you want to dive deeper into defining your brand voice, Brittany shares two valuable resources:
100+ Free ChatGPT Prompts for Social Success: A free resource filled with prompts designed to help you use ChatGPT for brand voice, caption writing, blog posts, podcasts, and more. It’s an excellent way to save time and stay on brand with your content. Get the prompts here.
Go Get Great Podcast Episode with Val Casola: Expert copywriter Val Casola discusses creating a brand voice guide, including insightful questions and prompts to help you think through your brand’s personality. Perfect if you prefer a more hands-on, personalized approach. Listen to the episode here.
Frequently Asked Questions (FAQ)
What exactly is a brand voice guide?
A brand voice guide is a document that outlines how your business communicates through tone, style, and personality across all platforms—emails, social media, website copy, presentations, and more.
Do I need a brand voice guide if I’m a solo entrepreneur?
Not necessarily at the start. However, as your business grows and you outsource or hire help, having a brand voice guide ensures all communications remain consistent and on brand.
How can ChatGPT help me create a brand voice guide?
By analyzing your existing business writing, ChatGPT identifies common tone and style traits. Repeating this with multiple samples helps you discover your natural brand voice, which you can then document and use moving forward or ask ChatGPT to compile the information into a brand voice document.
Can I have slightly different tones for different platforms?
Yes! While your overall brand voice should be consistent, slight variations are acceptable. For example, social media might be more casual and motivating, while website copy might be more educational and sales-focused.
How accurate is ChatGPT when analyzing tone?
It’s surprisingly solid with the right input. Feed it strong samples and clear direction and you'll get good information from it.
Is AI-generated copy good for SEO?
It can be—especially with human-optimized headlines, keywords, and readability edits. I wouldn't recommend copy and pasting anything directly from ChatGPT or other AI tools, you as a human business owner should always proof read and make adjustments.
Can I use AI to write everything for my business?
You can—but you shouldn’t. Blend AI assistance with human storytelling for best results.
Is it ethical to use AI for branding work?
Absolutely—as long as it’s transparent, thoughtful, and grounded in your real voice and business values. ChatGPT is meant to support and enhace your brand and marketing, not replace it.
Conclusion for Creating Brand Voice Guides with Copywriting Artificial Intelligence Tools
Creating a consistent and authentic brand voice is essential for building trust and connecting with your audience. While you might not need a formal brand voice guide at the very beginning, it becomes indispensable as your business grows and you collaborate with others.
Thanks to advancements in copywriting artificial intelligence, tools like ChatGPT make it easier than ever to discover and define your brand voice. By analyzing your existing content, you can identify key tone and style traits and use those insights to guide all your communications—whether you’re writing yourself or outsourcing.
Remember, your brand voice is your business’s personality in words. Keeping it consistent across every platform creates a seamless experience your audience will recognize and trust.
If you want to learn more, don’t forget to check out the free ChatGPT prompts and the Go Get Great podcast linked above.
Happy branding!
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