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61. Transform Your Product Business: Key Insights on Branding, Marketing & Pricing with Rochelle Vassell





I'm joined by Rochelle Vassell, a seasoned product entrepreneur and owner of Dsarskin, a boutique skincare and home scents online store. Teogther we dive into the intricate world of product creation and branding. We explore topics such as, how to get started in the product space, the importance of physical branding, and pricing your products.


Rochelle shares her experiences with vendor shopping, highlighting the challenges and strategies to ensure quality. We discuss the evolution of branding, choosing the right products, and identifying business bottlenecks. Rochelle also offers invaluable advice on startup costs, effective marketing, and making the most of trade shows.


Learn how to communicate value, set the right prices, and get a sneak peek into future plans of Dsarskin. Whether you're just starting or looking to refine your product business, this episode is packed with insights to help you succeed. 

 

Meet Rochelle

 

Come say hi!

Ready to level up your life and business taking it from good to great? Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany

 

00:00 Intro

2:55 Rochelle's story

5:10 Physical branding

10:20 Vendor shopping tips

14:30 When to change branding

17:15 Choosing products customers want

19:40 Navigating bottlenecks in production

22:00 Startup costs to budget for

23:00 Marketing a product based business

30:00 Do trade shows work?

31:30 Tips for communicating value

33:00 Determining pricing for your products

35:45 Future plans

37:30 Tips for people starting

39:30 Wrap up

Comments


Hi, I'm Brittany

Your st. Thomas based marketing Mentor 

I'm a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help small business owners gain the tools and confidence to market their business with ease. If you want clarity to grow your business effortlessly, come learn more about my favorite social media tips, email marketing strategies, and podcasting insights. I provide the roadmap and confidence to take action, get results & make money!

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Are you Leaving money on the table with your Instagram profile?

You have 7 seconds to make a first impression and get people to hit follow. Download Setup Your Instagram Bios For Sales Success Checklist and make the most of your 7 seconds.

Hi, I'm Brittany

I'm a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help small business owners gain the tools and confidence to market their business with ease.

 

If you want clarity to grow your business effortlessly, come learn more about my favorite social media tips, email marketing strategies, and podcasting insights. I provide the roadmap and confidence to take action, get results, and make money!

Your Marketing Mentor Based In St. Thomas, Ontario

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