Creating fresh content consistently can feel like a full-time job. When I started my podcast, Go Get Great, I quickly realized that the pressure to churn out new material for every platform was overwhelming. I was already creating content for two social profiles, adding a third set of dedicated content wasn’t something I had time for which encouraged me to put a strong focus on content repurposing.
Repurposing content is a gold star for any content strategy. It’s the process of taking a single piece of content and transforming it into various formats that can be shared across different platforms. This approach not only saves you time and energy but also ensures that you reach a wider audience by adapting your content for different channels. Whether you're turning a blog post into an Instagram carousel, or breaking down a long-form video into bite-sized snippets, content repurposing allows you to maximize the value of your work and improve your content marketing strategy.
In this episode, I’ll share what I’ve learned about repurposing content, why it’s essential for growing your brand, and how you can do it too. Whether you're breaking down a blog post into bite-sized tips or converting a video into multiple social media posts, repurposing is your key to working smarter, not harder.
Before we dive in, if we haven't met yet. Hi, I'm Brittany, a mom, mystery buff, bookworm, and DIY home decor enthusiast. I love finding sustainable strategies to help your business grow into what you've dreamed of. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.
Table of Contents
Why Repurposing Content is Crucial for Your Business
Maximize Reach and Visibility
Repurposing content helps you reach broader audiences across different platforms. Each platform has its own unique user base, and sharing your content on multiple platforms increases your visibility. For example, an Instagram post can be repurposed into a TikTok or YouTube short, allowing you to engage new followers on each channel. Check out this episode of the Go Get Great podcast on YouTube and make sure you follow and subscribe!
Save Time and Effort
Instead of constantly creating fresh content, repurposing allows you to reuse existing material. This lets you focus more on engaging with your audience, responding to comments, and enhancing content performance, rather than starting from scratch every time.
SEO & Audience Engagement
Repurposing content boosts both SEO and audience engagement. By posting across various platforms, you create more opportunities for interaction, which helps improve search rankings. Tools like the website traffic checker chrome extension help you track how your repurposed content is driving traffic and engagement.
Best Ways to Repurpose Content for Maximum Impact
Turning Blog Posts into Social Media Posts
Blog posts are a goldmine of long-form content that can easily be broken down into bite-sized pieces for social media. Here are a few ways to repurpose blog content:
Instagram Carousels: Convert key points from your blog or podcast into carousel posts, offering a visual summary that encourages engagement.
Short-Form Videos: Break down your podcast or vlog content into digestible snippets and share them as Instagram Reels, YouTube Shorts, or TikTok videos.
Threads or X (formerly Twitter): Summarize your blog posts in a series of engaging, conversational posts on threads or X to spark conversations and drive engagement.
Repurpose Video Content for Other Platforms
Short-form videos are incredibly engaging and perform well across different platforms. Repurpose your existing video content into:
Instagram Reels and TikToks: Recycle your video content to fit these formats for more interaction on social media channels.
YouTube Shorts: A great way to repurpose your videos to reach an audience already interested in quick, engaging content.
Pinterest Pins: Perfect for visually compelling content, Pinterest Pins drive more attention to your brand.
Paid Ads: Use video snippets in paid ads to boost website traffic and extend your reach across various platforms.
Repurposing not only maximizes content value but also helps you reach a wider audience through organic social media and paid ads.
How to Maximize Engagement with Repurposed Content
Create Attention-Grabbing Headlines
No matter what form your content takes, compelling headlines and hooks are key to capturing your audience's attention. Whether it’s a blog post, Instagram carousel, or short-form video, your headline should spark curiosity and draw viewers in. Tools like the traffic checker chrome extension can help you evaluate how well your headlines perform across platforms, ensuring you're optimizing for the best engagement.
One of my favourite tools for writing attention-grabbing headlines is ChatGPT, grab my free ChatGPT Prompts guide here.
Incorporate Calls to Action
Every piece of repurposed content should include a clear and compelling call to action (CTA). Depending on the platform and type of content, here are some CTA examples:
Learn More: Great for blog posts or videos that encourage your audience to dive deeper into a topic.
Get Started Now: Ideal for Instagram posts or TikTok videos that invite users to take immediate action, whether it’s signing up or trying your product.
Stay Ahead of Your Competitors: In blog posts or YouTube videos, offer exclusive insights or strategies that provide value and differentiate your brand from others.
Engage with Your Audience
Engagement goes beyond simply creating great content. Ask your audience questions, invite them to comment, or even share their own experiences. Engaging with comments and messages fosters a sense of community around your brand, increases trust, and encourages long-term loyalty.
If you're looking for additional ways to engage with your audience and create community online, check out the Organic Engagemnt Playbook resource →
When choosing with pieces of content to repurpose from long form content especailly, choose videos or quotes that will spark conversations,
Effective Tools for Streamlining Your Content Repurposing
Content Scheduling Tools
To streamline your content repurposing process, scheduling tools like Later can be valuable. Later helps you schedule content across multiple platforms in advance, allowing you to maintain consistency without having to manually post every time. This is particularly helpful when repurposing content from one platform to another.
Example: You can use Later to schedule Instagram Reels and then cross-post them to platforms like TikTok, YouTube Shorts, and Pinterest. This saves you time and ensures your content reaches a wider audience.
Avoid Watermark Issues
When repurposing content from one platform to another, it's important to avoid any watermarks that might appear, especially when sharing Instagram content on TikTok or vice versa. Snapinsta or SnapTik can be used to remove watermarks from your content, allowing you to repost without compromising the quality or professionalism of your posts. This ensures a smoother transition and maintains the integrity of your brand across platforms. Check out this video tutorial on how to use Snapinsta for content repurposing.
By integrating these tools into your workflow, you can save time and maintain a high-quality, consistent presence across platforms—just like I did with my podcast and social media strategy!
Tracking and Measuring Your Content's Success
Use Website Traffic Checkers
To assess the performance of your repurposed content, use website traffic checker chrome extensions. These tools help track both organic and paid content, giving you insight into what’s driving traffic. Monitoring these metrics allows you to adjust your strategy for better results.
Example: If a blog post repurposed into an Instagram carousel is driving traffic, you can create more similar
posts to keep engaging your audience.
Monitor Audience Engagement
Track engagement metrics like comments, shares, and interactions to see how your repurposed content resonates with your audience. This feedback helps you refine your content strategy and boost future engagement. You can use the Professional Dashboard in Instagram to find your best performing content and websites like Phlanx to track your engagement rate.
Tip: The more you monitor audience responses, the better you can tailor content to what your followers want.
Bonus Tip: Keep Your Content Relevant
When repurposing content, always remember to tailor your message to suit the platform and your audience’s preferences. What works on Instagram may not work on LinkedIn or Twitter. By adapting your content to each platform’s unique features and your audience’s expectations, you ensure maximum impact and engagement. Keep your content focused, relevant, and valuable to your followers for the best results!
Conclusion: Save Time, Start Repurposing Your Content Today
Repurposing content is a powerful, time-saving strategy that allows you to reach a wider audience, increase engagement, and enhance your brand’s visibility across multiple platforms. By leveraging your existing content, you can save time while still delivering valuable information to your followers. Whether it’s transforming blog posts into social media carousels or repurposing videos into short-form clips, the possibilities are endless.
Don’t wait to amplify your content’s reach. Start repurposing today using the tools and strategies discussed in the episode and let me know which one worked best for you in the comments!
Episode References
Go Get Great Episode 4 - Should I Use Tik Tok? https://www.brittanymillersocials.ca/post/ggg04
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Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany
00:00 Intro
2:00 Should you reuse insta content on Pinterest?
8:00 WASTING TIME
12:30 Where is your audience on socials
15:00 When you should repurpose content
19:00 Wrap up
21:12 Add-on: Downloading Reels to Repurpose
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