VIP Day Case Study: How We Created Weeks of Content in Hours
- Brittany Miller
- 17 hours ago
- 8 min read
When you’re a busy entrepreneur, having a strategic plan is one thing—but actually finding the time to create the marketing assets you need? That’s a whole different challenge.
That’s why I’m such a big believer in VIP Days.
VIP Days are focused, high-impact sessions designed to help entrepreneurs stop spinning their wheels and start executing. In just one day, you can walk away with polished, ready-to-use marketing materials that would otherwise take you weeks to put together piecemeal. They’re perfect for business owners who need fast, high-quality results — without the endless back-and-forth of traditional project timelines.
One of my favourite recent VIP Day projects was with Karen, the founder of Inside Out Reiki & Life Coaching, where she helps individuals, couples, families, and business teams create more joy, harmony, and self-understanding from the inside out. With over two decades of experience, Karen combines her training as a Reiki Master, Biophoton Light Therapist, and certified Enneagram coach to guide clients through personal transformation.
Through workshops, coaching sessions, and energy healing, Karen provides a safe space to explore, heal, and grow. She is a lifelong learner passionate about the mind-body-soul connection and is actively involved in a number of wellness and business networks across York Region.
Karen is a returning client who had previously worked with me through hot seat coaching sessions. In her most recent session, we outlined a full launch plan for her upcoming Enneagram workshop.
When it came time to bring that plan to life, she knew she wanted extra support to make it happen quickly and strategically — and that's where the VIP Day came in.
In just one day, we created:
14 custom social media posts (visuals + captions),
4 promotional emails for her audience,
and 4 SEO blog post outlines to help her continue growing her audience even after the event.
In this case study, I’ll walk you through how VIP Days work, what we accomplished together, and why this focused experience is a game-changer for business owners who are ready to launch, grow, and sell — without the overwhelm.
The Challenge: Launching Without the Overwhelm
When Karen approached me about her upcoming Enneagram workshop, she had already done the hard part: crafting a clear, valuable offer her audience would love. But like so many business owners, she found herself stuck at the next step — how to actually market and launch it without drowning in tasks.
She had a solid foundation from our previous hot seat coaching sessions. Together, we had outlined her marketing plan and brainstormed a basic launch plan. But this time, Karen didn’t want to just talk about strategy — she needed someone to step in and help her implement it, fast and professionally.
Time and energy were both limited. Between running her existing services and prepping the workshop itself, creating a full marketing campaign from scratch wasn’t realistic.
She needed:
A cohesive content plan that felt authentic to her brand,
Social media posts to build excitement and connection,
Emails to nurture her list and drive registrations,
And SEO blog strategies that would keep working for her long after the workshop was over.
Her ultimate goal?
To show up confidently, educate her audience, and sell out her workshop without having to juggle it all herself.
That’s exactly where the VIP Day came in.
The Solution: A VIP Day Experience
For business owners like Karen, time is precious—and a DIY marketing plan just wasn’t going to cut it for her upcoming launch. She needed someone who could not only plan but also execute high-quality content, fast.
That’s where a VIP Day comes in.
A VIP Day is a one-on-one, high-impact experience where I focus entirely on your business for the day—turning your ideas into done-for-you content you can use right away.
Best of all? You don’t have to lift a finger. I handle everything while you focus on other priorities. It includes a strategy call before the day, a full day of content creation, and a follow-up call to review and deliver your final assets (with any requested tweaks).
It’s strategy and execution—done in a day, without the overwhelm.
Why did Karen choose a VIP Day?
She wanted a fast turnaround to meet her launch timeline.
She needed expert guidance plus hands-on creation, not just strategy.
She was ready for aligned, cohesive content that felt authentic to her brand voice.
She needed just a few weeks of promotional content—not months of support—so a VIP Day is the best choice.
Here’s what we accomplished in her VIP Day:
14 pieces of social media content: A mix of static posts, carousel graphics, and reels. Some were created using Canva from scratch, and others were polished edits from video clips Karen provided.
4 promotional emails: Fully drafted with copy designed to build anticipation, nurture her audience, and drive workshop registrations.
Keyword research + 4 blog post outlines: SEO-focused blog strategies to help her build long-term visibility, nurture future leads, and promote upcoming events beyond this launch.
In one focused day, Karen walked away with a complete marketing campaign ready to launch without feeling overwhelmed or scattered. And the best part? She can use this content again and again, whenever she runs this workshop!
The Results: Full Launch Content in Just One Day
By the end of Karen’s VIP Day, she had everything she needed to confidently launch her Enneagram workshop—without scrambling for last-minute ideas or piecing content together on her own.
Here’s what we achieved:
A full suite of content – 14 custom social posts, including eye-catching carousels, static graphics, and short-form videos, all tailored to educate, connect, and convert her audience.
A ready-to-send 4-email sequence – written to build excitement, nurture trust, and drive workshop sign-ups without sounding pushy.
A long-term visibility plan – 4 SEO-driven blog outlines designed to grow her audience, generate leads, and promote future events well beyond this launch.
Confidence and clarity – With everything mapped out and created for her, Karen was able to focus on showing up, sharing her expertise, and selling her offer—without scrambling behind the scenes.
Want to see what that looks like in action?
I’ve shared a few of my favourite content pieces from her VIP Day below:
Carousel Post Example 1 - What Is The Enneagram Assessment
Carousel Post Example 2 - Discover Your Enneagram Type
Reel Example 1 - Celebrities & Their Enneagram Types
Reel Example 2 - Different Types of Personality Assessments
Karen had a clear, heart-led vision for her Enneagram workshop and it was incredible to see it come to life.
After our VIP Day, she confidently launched with a full suite of content and ended up with 38 attendees—right within her goal of 35–40.
With everything in place from social posts to emails and blog strategy. She was able to focus on showing up and serving, without the stress.
Helping clients like Karen turn strategy into results is exactly why I do this work.
Key Takeaways from a VIP Day:
Karen’s experience shows just how powerful a VIP Day can be when you’re ready to move quickly and strategically.
Here’s what made her VIP Day so successful—and what you can expect too:
Massive progress in minimal time:
A VIP Day can accomplish what might otherwise take weeks (or months!) of planning and creating.
Ideal for entrepreneurs who:
Have a clear offer but limited time to build a full marketing strategy.
Want both expert strategy and done-for-you implementation—without juggling a long-term project.
Need to free up time and energy so they can focus on serving clients, prepping their launch, or simply taking a breather while the content gets done for them.
Preparation is key:
Karen came into her session with a clear plan and a strong sense of what she wanted to promote, which made it easy for me to dive right in and start creating.
With everything mapped out, I was able to produce a full suite of content and deliver it all by the end of the day—no back-and-forth, no delays, just ready-to-use assets she could launch with immediately.
A well-prepared VIP Day can help you go from "stuck and scrambling" to "strategic and selling" in just ONE day.
What Is a VIP Day? (FAQs)
If you’re curious about whether a VIP Day is right for you, here’s everything you need to know:
Q: What’s included in a VIP Day?
A full day of focused, high-touch support customized to your needs—content creation, strategy sessions, email campaign creation, keyword research, blog outlines, and more.
Q: How is it different from ongoing coaching?
Coaching gives you the roadmap. A VIP Day builds the car and hands you the keys so it is a done-for-you asset that you can use again and again.
Q: Who is a VIP Day best for?
Entrepreneurs who have a clear offer but feel overwhelmed by marketing and want fast results without a long project timeline and are ready to delegate and trust an expert.
Q: What can we get done during a VIP Day?
Depending on your goals we can do Social media content (posts, carousels, Reels), Email marketing sequences, Lead magnet creation, Launch content for events/offers, Podcast content planning or setup, Blog outlines + keyword research, Website content audits—and more!
Q: How long is a VIP Day?
Typically 6–7 hours of focused work, with breaks scheduled as needed.
Q: Do I need to be available all day?
No! We'll have a kickoff beforehand and touch base if questions arise, but you don't need to sit by your computer.
Q: How far in advance should I book?
At least 2–4 weeks ahead is recommended, as spots fill quickly.
Q: What if I’m not 100% clear on my offer yet?
VIP Days work best when you know your offer. If you're still refining it, a coaching session would be better first to get the most from your VIP Day.
Q: Can we split the VIP Day into two half-days?
Generally, no—keeping the momentum in one full day gets the best results. That said, I do offer half VIP Days for businesses that don’t need a full day of support or are working with a smaller budget. If that sounds like a better fit, we can absolutely go for that.
Q: What happens after the VIP Day?
You get all your completed content plus 7 days of email support for quick questions or small tweaks. You’ll also have 5 days to request up to 2 rounds of revisions, so we can fine-tune anything you need to feel 100% confident in using your new assets.
Q: Is there prep work I need to do before the VIP Day?
Yes—there’s a simple intake form to help me hit the ground running. Depending on your goals, I may also assign a bit of homework in advance, like recording short videos or gathering brand assets. After all, while I can do a lot, I can’t be you on camera!
Q: Can a VIP Day include both strategy and content creation?
Absolutely! We customize the day to your needs—whether that's full implementation, strategic mapping, or a mix.
Q: Do you offer payment plans for VIP Days?
Yes! A deposit secures your date, with flexible payment options for the balance.
You Don’t Have to Do It All Alone
By the end of her VIP Day, Karen walked away with everything she needed to confidently launch her Enneagram workshop—a full suite of social media posts, an email sequence ready to send, and a blog strategy to fuel future growth. What once felt like a daunting to-do list was transformed into polished, strategic content—all created and ready to go.
That’s the power of a VIP Day. If you’ve got the ideas and offers but feel stuck in the weeds of execution, you don’t have to navigate it alone. A single focused day can move you from scattered plans to done-for-you assets and a clear strategy to launch with confidence.
When you’re ready to turn vision into action (without the overwhelm), I’m here to help you make it happen—in just one day.
Ready to Get It Done in a VIP Day?
If you’re ready to launch your next offer with clarity and ease—without spending weeks creating all the content yourself—let’s book your VIP Day. Together, we’ll turn your ideas into done-for-you assets so you can show up, sell, and serve with confidence.
And if you have questions or want to see if a VIP Day is the right fit, my inbox is always open. I’m happy to chat about what your business needs and how we can make it happen. DM me here!
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