Leverage Website and Social Media Integration To Grow Your Email subscribers & Make Sales
Imagine this: you’ve just created a beautiful website, packed with all the right information about your business. But here’s the problem—it’s static. Without visitors actively engaging, it’s like a storefront in the middle of nowhere. If a store visitor isn’t ready to purchase or book right then and there they’ll leave because you haven’t given them a reason to return. On the flip side, your social media profiles are buzzing with activity, it’s is a great place for potential clients to get to know you better and stick around until they are ready to purchase.
If you’re trying to grow your business online, understanding the dynamic between website and social media integration is key. Think of your website as your digital headquarters, where the magic of credibility and conversions happens. Meanwhile, social media acts as your loudspeaker, drawing people in. Together, they form a powerful marketing system—one that drives visibility, builds trust, and boosts engagement.
If we haven't met yet, hi, I'm Brittany, a mom, mystery buff, bookworm, and DIY home decor enthusiast. I love finding sustainable strategies to help your business grow into what you've dreamed of. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.
Whether you’re reading the blog or listening to the podcast, we’ll explore how your website and social media can work in harmony to generate leads and sales, overlooked areas on your website you should optimize, and actionable tips to elevate your online presence.
Table of Contents
Why Your Website and Social Media Need Each Other
Let’s start with the foundation: the relationship between your website and social media. On their own, each plays an essential role. But when they work together, they create a seamless loop of discovery and conversion.
Your Website: The Trust Builder
Your website is more than a digital business card; it’s where potential customers decide if they trust you. From showcasing testimonials to offering resources like lead magnets, your site provides the credibility that social media platforms simply can’t.
Social Media: The Discovery Engine
Social platforms, like Instagram, Facebook, Pinterest, LinkedIn, etc. are where people find you. They’re dynamic, conversational spaces where you can showcase your personality and connect with new audiences.
The Continuous Loop
When setup well, websites and social media create an endless cycle of engagement. For example: A well-placed Instagram post drives traffic to a blog or lead magnet on your site. A well-placed social media feed can drive potential customers who aren’t quite ready to book or buy to your socials where they can fall in love with your products and services
Pro Tip: Think of your website as the hub and your social media as the spokes of a wheel. Together, they ensure your message reaches farther and sticks longer.
The Overlooked Website Areas That Need Social Media Integration
Your website might be packed with valuable content, but are you fully utilizing prime real estate? Certain sections, like the header, footer, and sidebar, are often overlooked when it comes to integrating social media—and it’s a missed opportunity to send potential clients to your socials where you can nurture them if they aren’t quite ready to book.
Header and Footer: Your Underutilized But Powerful Social Hot Spot
Think about this: the header and footer appear on every page of your website. That means they’re the most-seen areas, yet many business owners fail to optimize them for social media awareness and email list conversion.
The footer specifically is sometimes the last thing people see before they navigate away from your website because they've scrolled to the bottom of the page and either don't need any more information or didn't find what they were looking for and I'm not interested in going anywhere else. So you should be using the footer to either continue the conversation on social media by having your social media links, or you should be using it to collect email addresses.
Most people are going to be too lazy once they see the footer to scroll back up to somewhere else in your website to sign up to your email list or find your social media icons even if you had freebies on the page. So you really wanna make sure that information is easy for them to access in your footer.
To summarize, here’s how to make them work for you:
Header: Add clickable social media icons for quick access to your platforms.
Footer: Use the footer for social media links, and Place an email opt-in call-to-action (CTA) here too.
Homepage: The First Impression Matters For New Visitors
Your homepage sets the tone and creates a lasting impression. But if it’s lacking calls to action, you might be missing a chance to engage and convert visitors.
One of my favourite things to include is a A Visually Appealing Lead Magnet Section. Creating a bold, eye-catching section that invites visitors to download a free resource in exchange for their email address is a fantastic way to convert website visitors. You can see an example of this in action on my homepage.
Pro Tip: Once you create your visually appealing lead magnet section, save the website block so it's really easy to add to other pages. I talk about the other spots that I include these blocks below.
If you don’t have a lead magnet for your business yet, you should check out Go Get Great episode 79 where I share How to Choose & Create the Right Lead Magnet to Grow Your Email List or you can grab one of my most popular lead magnets here ↓
Sidebar or Floating Widgets
When done right, they offer a non-intrusive way to keep social front and center without overwhelming your visitors.
Scrolling Social Icons: Add a subtle sidebar with links to your social platforms. The key is to keep it pinned, so the icons are always accessible as visitors scroll, but not necessarily seen.
I've intentionally designed my sidebar icons to be white so that as you're scrolling through my website you don't necessarily see them on all of the blocks. It’s a subtle reminder for visitors and very accessible.
Optimizing Specific Pages for Engagement
Each page of your website serves a unique purpose, and with a little strategic planning, you can turn these pages into engagement magnets. By optimizing the About Page, Contact Page, and Blog or Podcast Pages, you’ll not only retain visitors but also gently guide them toward connecting with you on social media or signing up for your email list.
About Page: Make It Personal
Your About Page is more than a bio—it’s an opportunity to create a connection. While sharing your story, use conversational language and include a clear call-to-action (CTA) that feels approachable.
A natural call to action on the About Page would be to connect with you and say hip on social media, this is a great spot to put your social links or embed your Instagram feed.
Pro Tip: People are more likely to engage when they feel there’s no pressure. By framing your invitation as a conversation rather than a sales pitch, you reduce the “commitment barrier” and make it easier for potential clients to take the next step.
Contact Page: Simplify Engagement
Your Contact Page should include more than list an email address or phone number. It’s the perfect place to create seamless entry points to your social platforms and email list.
By including your social media links or the lead magnet block you create your naturally flowing people into a different form of connection. This is especially important if they're not quite ready to book an appointment or they don't have questions that they need to ask, so they don't really need to fill out the contact form. If you don’t offer options to follow you on socials or opt-in to your email list then they might leave your website and now you don’t have a way to connect with them again and nurture them into potential clients.
To summarize, you can:
Embed a Social Feed: Show a live Instagram or Facebook feed to give visitors a glimpse of your latest posts.
CTA Buttons: Include buttons like “Follow me on Instagram for more tips” or “Join my email list for exclusive insights.”
Break Down Barriers: Offering multiple, low-commitment ways to engage—like following you on social media—reduces hesitation for potential clients.
Pro Tip: Make these CTAs action-oriented and benefit-focused, such as “Follow for daily strategies” or “Join for free resources.”
Use a Hidden Links Page Instead of Linktree or Milkshake
If you’re looking for a powerful, customizable alternative to tools like Linktree or Milkshake for your social media bio links, a hidden links page is the way to go. A hidden links page is a dedicated, non-visible webpage on your website (meaning it’s not in your main navigation) that acts as a hub for all the important links you share with your audience.
What to Include on Your Hidden Links Page
Here are the key elements you should consider adding to your hidden links page:
Quick Link Buttons: Include easy-to-click buttons leading to your most important destinations, such as booking a call, learning about your services, or browsing specific resources.
Social Media Icons: Make it easy for visitors to navigate to your other platforms, like YouTube, Pinterest, or your podcast.
Freebies and Email List Signups: Promote your freebies and lead magnets with links to sign-up forms, seamlessly integrating email list growth into your social media strategy.
Podcast or Blog Links: Highlight your latest episodes or posts to drive engagement with your content.
Pro Tip: Using a hidden links page is better than third party tools because it offers SEO benefits of having people visit your website directly from social media, you'll have full design control allowing for visual brand consistency and gives you more control over the design and information your audiences see.
Optimize Your 404 Page to Keep Visitors Engaged
A 404 error page is what your visitors see when they type a url incorrectly or they land on a link that no longer exists on your website. While encountering a 404 page can be frustrating for users, it’s also an opportunity for you to turn the experience around and guide them back to your content. A well-designed 404 page ensures users stay on your site longer and prevents you from losing potential customers.
Tips to Create a Brand-Friendly 404 Page
Here are some actionable tips to turn your 404 page into a helpful and engaging part of your website:
Stay On-Brand: Ensure the design and tone of your 404 page align with your overall branding. This helps visitors feel they’re still in the right place.
Redirect to Key Pages: Include links to your homepage, popular services, or your "About Us" page so visitors can easily navigate back to useful content.
Highlight Social Media Links: Encourage visitors to connect with you on social media. You can include a friendly message like, “Sorry, we couldn’t find what you were looking for! Come say hi on Instagram, and we’ll help you find the right link.”
Offer Free Resources: Use the opportunity to promote any free downloads, guides, or other valuable resources. Add an email opt-in so users can grab a freebie and join your list.
Invite Conversations: Add a call-to-action, such as “Send us a DM or email, and we’ll help you find exactly what you need.” This keeps the lines of communication open.
Example Message for Your 404 Page
“Oops! Looks like the page you’re looking for isn’t here anymore. Don’t worry, though—we’ve got you covered! Check out some of our most popular pages below or connect with us on social media. Need a specific link? Shoot us a DM, and we’ll help you find what you’re looking for. Oh, and while you’re here, don’t miss out on our free [insert resource]!”
Optimizing your 404 page not only keeps your visitors engaged but also turns what could be a frustrating experience into an opportunity to build trust and connection with your audience.
Boost Engagement with Smart Placement on Blog or Podcast Pages
Your blog or podcast pages already attract visitors interested in your expertise. Why not use this attention to cross-promote and connect further?
Some business owners include information in your blogs and podcasts, for example, if I was writing a blog post about social media trends in 2024, it'd be really natural for me to say if you're looking for social media support in 2024, click here to book a call with me and hyperlink that to my contact page. That would go in the actual text but there's actually two additional ways that you can use your blog post or your podcast that lives on your website to promote your social media profiles and get people on your email list.
I just recently made this adjustment on mine. You can actually use the margins or the white space around where your podcasts and blog content goes. To promote other things in your business. As you can see in mine, I introduce myself, since blog audiences often don’t know you, I reference some of my paid resources and include my social links and an email opt-in as well to boost conversions once people are reading my blog posts.
The second way you can leverage your blogs and your podcast posts to grow those social media followers and your email list is to create graphics that act as content breaks in your blog posts. Similar to how you’d see paid advertising in a blog, expect you create these graphics and they promote specific things in your business. You could use these graphics to promote lead magnets or invite people to join you on social media. I promote my podcast, my resources, masterclasses and courses as well.
Here’s how to maximize these pages:
Short Bio in the Margins: Add a small bio with a headshot in the sidebar or footer of each post.
Include Social Links and CTAs: Adding your social links to the blog margins and creating graphics to invite people to join you on social media can be incredibly effective.
Use Graphics to Cross-Promote Your Business: Within your blog content, include graphics that link to related resources, podcast episodes, or social media accounts, lead magnets, etc. for additional value.
Design Tip: Avoid overwhelming readers by balancing your CTAs with ample white space. The goal is to complement your content, not distract from it.
How to Use Website Pop-Ups and Banners Effectively
Website pop-ups and banners are powerful tools to promote your sales, products, or services—and they’re especially effective for growing your email list. While some people find pop-ups annoying, the data doesn’t lie: they’re one of the most efficient ways to convert visitors into leads or customers because they grab your visitor's attention and present a clear call to action. Whether you’re offering a discount, free resource, or exclusive access, pop-ups simplify the decision-making process for your audience by presenting them with one focused choice. But the key to their success lies in how you implement them.
How to Make Pop-Ups Less Intrusive
To ensure pop-ups don’t disrupt the user experience, you can customize when and how they appear:
Time-Delayed Pop-Ups: Display the pop-up only after the user has been on your website for a specific number of seconds.
Scroll-Based Pop-Ups: Trigger the pop-up based on how far the user has scrolled—e.g., after they’ve reached 80% of the page.
Exit-Intent Pop-Ups: Show the pop-up only when a user is about to leave your site, giving you one last chance to convert them.
Using Website Banners as an Alternative
If pop-ups still feel too disruptive for your audience, consider using banners instead. Banners are less intrusive, often sitting at the top or bottom of your website. They’re a great way to highlight sales, new products, or direct people to your email sign-up form.
Crafting Effective Signup Forms to Grow Your Email List
An email list is one of the most valuable assets for connecting with your audience. To make the most of it, focus on creating engaging and user-friendly signup forms that encourage people to subscribe.
Here are a few tips for creating effective signup forms:
Keep it Simple: Use minimal fields to reduce friction for potential subscribers.
Enticing Offers: Highlight the value of signing up, such as exclusive tips, discounts, or free resources.
Strong Call to Action: Use clear, compelling language like "Join Now for Exclusive Access!"
Your signup form should reflect your brand, provide a seamless user experience, and encourage trust by explaining how their information will be used.
Wrapping Up Your Perfect Website-Social Media Integration To Put Email List Growth & Sales on Repeat
Your website and social media shouldn’t operate separately—they work best together, creating a continuous cycle of visibility and engagement. By integrating these platforms thoughtfully, you can amplify your reach, nurture your audience, and drive meaningful connections.
Now it’s time to take action! Start by implementing one strategy we discussed today—whether it’s updating your header with social icons, embedding a dynamic Instagram feed, or creating a dedicated sales page for your lead magnet.
Ready to see how your online platforms can work together seamlessly and learn to leverage untapped website spaces to fuel your social media and email list growth? Book a 90-minute hot seat coaching session where we’ll review your website, social channels, and email marketing. Together, we’ll craft a personalized plan to unlock your business’s potential and set the stage for remarkable growth.
Episode References
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00:00 Intro
1:20 The purpose of social media vs website
2:30 Why you should convert back to your social media
4:30 Where to put social links on your website
7:30 Freebies placement to drive email list growth
11:00 Using your blog as a conversion tool
15:30 Website banners
18:00 Custom links page
19:20 404 page
21:30 Wrap up
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