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68. Turning Email Marketing Data into Dollars: What to Do with Your Most Engaged Subscribers

Welcome to Go Get Great! I’m Brittany, your host and the owner of Brittany Miller Socials. In this episode, I dive into the world of email marketing and reveal why focusing on engaged subscribers is your secret weapon for increasing conversions and turning leads into loyal customers. After years of testing different strategies, I’ve discovered that it’s not about the size of your email list, but the quality of your subscribers. This episode is all about nurturing those who are already showing interest and guiding them towards taking action. Whether you’re just starting out or looking to fine-tune your strategy, this episode provides actionable insights you don’t want to miss!


In this post, I’ll give you a sneak peek of the episode’s key insights. But for the full context, be sure to listen to the full episode. Let’s get started!



Quality Over Quantity: Why Engaged Subscribers Matter More

Many businesses focus on building the largest list possible. While growth is essential, engagement is what truly matters. Think of it this way: a small group of engaged subscribers will deliver much more value than a massive list where only a handful of people actually open your emails.


If you’ve noticed low open rates or lackluster engagement, it might be time to clean up your list and shift your focus. Segment your list to target those subscribers who are truly engaged—those who open, click, and respond. By dedicating your energy to these engaged subscribers, you’re nurturing connections that are far more likely to convert into loyal customers.


Strategies to Nurture “Almost VIPs” on Your List

So, you have subscribers who are reading your emails and seem interested, but they haven’t made a purchase or booked a service yet. I like to call these subscribers your “almost VIPs.” They’re engaged, but not quite ready to take that leap. Here are a few ways you can nurture these subscribers and encourage them to become loyal customers:

  • Exclusive Discounts: Offering special, limited-time discounts can provide the little nudge they need. Make it clear that these offers are specifically for them, as a thank-you for their interest and engagement.

  • VIP-Only Perks: Introduce perks that make them feel valued, like early access to new products, services, or even exclusive content. The more they feel part of an “inner circle,” the more likely they are to convert.

  • Personalized Emails: Use data you already have to create personalized messages that address their specific interests or previous interactions. A tailored email is far more engaging and makes your subscribers feel seen and valued.


Building that connection with your “almost VIPs” can be as simple as a well-timed thank you or an exclusive offer just for them. These small gestures can mean a lot and often provide the final push from “interested” to “ready to buy.”


Listen to the Go Get Great marketing and business podcast available on Spotify & Apple Podcast

Making Subscribers Feel Special—Without Overdoing It

One of the most powerful elements of email marketing is the ability to make your subscribers feel like they’re getting something unique, just for them. But how do you strike that perfect balance without overwhelming them with constant sales pitches?


Consider creating exclusive, one-time offers that are less about driving a hard sell and more about offering something of genuine value. For example, you could send:

  • A preview of a new product launch.

  • A time-sensitive promotion.

  • Behind-the-scenes content that gives subscribers a unique look at your brand.


The key here is to keep these offers fresh and exciting. If every email becomes too predictable, it loses impact. By making occasional, exclusive offers that genuinely feel special, you can keep your audience intrigued and engaged, building a strong foundation for repeat customers.


Cost-Effective Email Marketing Ideas to Drive Engagement

Email marketing doesn’t always need a big budget to be effective. If you’re working with limited resources, there are still many impactful ways to nurture and engage your audience. Here are a few cost-effective tactics to try:

  • Automated Emails: Set up simple automated workflows that target your engaged subscribers with tailored messages, like a welcome series or a re-engagement campaign for subscribers who haven’t interacted in a while.

  • Segmentation: By segmenting your list based on factors like open rate, click rate, or engagement history, you can send more relevant offers to different groups, keeping your messaging targeted without increasing costs.


These strategies allow you to tap into the data and tools you already have, delivering a personal touch without the need for expensive software or a massive budget.


100+ ChatGPT Prompts for social media and email marketing graphic. Click to download the free guide
Grab my favourite email marketing & social media prompts for ChatGPT

Maintaining Your VIPs Through Regular List Hygiene and Loyalty Perk

Your most engaged subscribers—the ones who consistently open your emails, click your links, and respond—are like gold. Keeping these VIPs happy should be a top priority. Offer them perks that show your appreciation, such as early access to new products, loyalty discounts, or bonuses.

Another essential component of effective email marketing is regular list cleaning. By periodically reviewing and removing inactive subscribers, you ensure that your emails are reaching those who are genuinely interested. This kind of regular maintenance not only improves engagement rates but also leads to stronger relationships and a higher conversion rate.


Why This Strategy Works

What I love about this approach is that it doesn’t just focus on growing your email list; it’s about getting the most out of the subscribers you already have. By paying attention to engagement and nurturing relationships, you can create a loyal community of customers who are more likely to convert—and return.



Ready to Start? Your Email Marketing Success Awaits!


If you’re ready to level up your email marketing strategy, I’ve created a resource just for you: Spark Your Email Success: Your Complete Setup Checklist. This free guide will walk you through setting up a high-converting email system that engages your audience and drives real results.


For those looking for a more personalized approach, I also offer email marketing services to help you implement strategies tailored to your specific goals, from list segmentation to customized email templates. Click here to learn more and get started.

Email marketing for small businesses free checklist graphic

Email marketing isn’t about the number of subscribers you have—it’s about how well you connect with the people on your list. By focusing on engagement and nurturing your VIPs and almost VIP, you’ll see more conversions, increased loyalty, and ultimately, a stronger bottom line.


Use these tips to wow your emails most engaged subscribers and see the revenue start rolling in!

Don’t forget to tune into the full episode for all the details. You can hear the strategies and tips that will help you take your email marketing to the next level.


If you’re ready to optimize your email marketing and turn your subscribers into loyal customers, download Spark Your Email Success: Your Complete Setup Checklist for free now! 


If you’d prefer a more hands-on approach, I’m offering personalized email marketing services. Click here to book a consultation and let’s start building a strategy that works for you.



 

Episode References

 

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Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany

 

00:00 Intro

00:40 Types of email insights and what it means

2:50 What do i do with the people reading my emails

6:00 Make them feel special

10:30 Cost effective ideas

12:10 Wrap up


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Hi, I'm Brittany

Your st. Thomas based marketing Mentor 

I'm a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help small business owners gain the tools and confidence to market their business with ease. If you want clarity to grow your business effortlessly, come learn more about my favorite social media tips, email marketing strategies, and podcasting insights. I provide the roadmap and confidence to take action, get results & make money!

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Hi, I'm Brittany

I'm a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help small business owners gain the tools and confidence to market their business with ease.

 

If you want clarity to grow your business effortlessly, come learn more about my favorite social media tips, email marketing strategies, and podcasting insights. I provide the roadmap and confidence to take action, get results, and make money!

Your Marketing Mentor Based In St. Thomas, Ontario

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