90. Who Should You Hire? Virtual Assistant vs. Social Media Manager vs. Digital Marketing Strategist Explained
- Brittany Miller
- Mar 18
- 2 min read
Updated: Mar 24
Thinking about hiring a virtual assistant, social media manager, or digital marketing strategist but not sure which one is the right fit for your business? You’re not alone! Many business owners struggle to understand the differences between these roles, which can lead to hiring the wrong person—or worse, wasting money on the wrong support.
In this episode of Go Get Great, we’re breaking down everything you need to know about digital marketing and strategy so you can make a confident decision when hiring. We’ll define each role, outline their responsibilities, and discuss how they fit into your business.
If we haven't met yet, hi, I'm Brittany, a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help business owners get seen, loved and paid. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.
You’ll learn:
✔️ What is a virtual assistant? The tasks they handle and how they can support your business operations.
✔️ What does a social media manager do? Understanding the job description for a social media manager and the level of strategy they provide.
✔️ How much does a social media manager cost? Breaking down what to expect when hiring.
✔️ What is a digital marketing strategist? and how do they differ from a VA or SMM?
✔️ Which one YOU need based on your business goals, strengths, and marketing strategy
Before you post your “virtual assistant wanted” ad, ask yourself “Do I need a social media marketing consultant near me or a full-time strategist? who can help you grow sustainably”—this episode will help you figure it out!
Hiring the right person can save you time, money, and frustration. Tune in now and get the clarity you need to scale your business the right way!
Go Get Great Episode 90 References
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Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany
00:00 Intro
2:00 What is a virtual assistant?
9:00 Defining social media managers and their responsibilities
11:00 Cost to hire a social media manager
17:45 What is a digital marketing strategist?
20:00 How are digital marketing strategists are different than virtual assistants and social media managers
30:00 Wrap up
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