How Business Coaching for Entrepreneurs Transformed 1530 Market Lane’s Marketing & Confidence

When you think of thoughtful, one-of-a-kind gifts that bring real joy, 1530 Market Lane is exactly that kind of brand - a Canadian custom gifting boutique. The owner, Christine's love language is gifting and she shares it by curating beautiful gift boxes designed to put smiles on people’s faces.

She takes the guess work out of gifting for your, whether it's gifts for family and friends to celebrate birthdays, and personal milestones or for corporate gifting to recognize employees or thank clients, Christine as a knack for curating luxury gift boxes that support small businesses and leave a lasting impression with the receiver.

But like so many small business owners, she faced a familiar struggle: building an online presence felt overwhelming. She wanted to attract more clients, show up on social media in a way that felt professional and natural, and finally create consistent marketing that matched the heart and quality of her business.

This business coaching for entrepreneurs case study isn’t just about building content calendars and learning Canva tips but how coaching can transform the way you approach your marketing and the way you see yourself as a business owner. Because sometimes the biggest breakthrough isn’t just a new strategy, it’s the confidence to actually use it.

If we haven't met yet, I’m Brittany, an online marketing strategist for female entrepreneurs. I teach women how to make their entrepreneurial dreams a reality through smart, actionable marketing strategies that get them seen, loved, and paid. Whether you’re eager to DIY your way to success or hire professionals to help you along the way–my goal is to make sure you walk away with the clarity you need to see the results you desire and build a life you love.

Table of Contents

• The Challenge

• The Solution: Our Coaching Approach

• The Results

• Key Takeaways for Other Entrepreneurs

The Challenge

Despite having a beautiful and unique product line, 1530 Market Lane struggled with visibility online. Like many small business owners, she knew her gifts had the power to brighten people’s lives—but getting that message out consistently felt like an uphill battle.

She shared openly that showing up on social media was outside her comfort zone. Posting often felt scripted, and the idea of being on camera made her shy away. As a result, she was only posting every 4–6 weeks, which left her audience disengaged and her brand harder to discover.

On top of that, she felt overwhelmed by the “how” of marketing, coming up with content ideas, writing captions that connected, designing posts in Canva, and even understanding Instagram analytics all felt like too much to juggle.

At the heart of it, she wanted what every small business owner dreams of: to grow her brand awareness, attract new clients, and generate consistent sales without burning out or losing her passion for why she started.

The Solution: Our Coaching Approach

Because her challenges touched so many areas of marketing, our coaching sessions focused on building both practical skills and confidence—step by step. We broke it down into manageable phases so she could see progress without feeling overwhelmed.

1. Content Foundations for Online Marketing

We started by laying the groundwork: identifying content pillars that aligned with her brand story and brainstorming a content calendar she could actually stick to. This gave her clarity on what to post and when, so she wasn’t scrambling for last-minute ideas.

2. Practical Skills for Content Creation

Next, we tackled the tools that once felt intimidating. Together, we worked through a caption-writing framework, Canva tutorials for professional-looking designs, and even ChatGPT prompts to simplify the content creation process. We also practiced structuring Instagram stories and highlights in a way that felt natural and engaging.

3. Analytics & Strategy 

Once she had a content flow, we focused on making it strategic. We dug into her Instagram insights, showing her how to measure what was working and where to adjust. From there, we structured her content plan around not just posting—but posting for conversions.

Monitor the 3 metrics that are the most important for growth & sales on social media. Find out what they are in this blog post ↓

4. Marketing Beyond Social Media 

To help her business grow beyond social media, we explored new opportunities: blogging for reach and SEO, leveraging her Google Business Profile, experimenting with podcast pitching, and mapping out an email marketing strategy to nurture potential clients.

5. Mindset & Confidence Building 

Finally, one of the most important pieces: mindset. We worked on encouraging her to show up authentically, practicing short videos and reels, and embracing the idea that people connect with her as much as with her products. Step by step, she began showing up with more ease and confidence online.

The Results of Business Coaching for Entrepreneurs

By the end of our coaching sessions, 1530 Market Lane had not only gained practical marketing tools but also the confidence to use them consistently. The transformation showed up in multiple ways:

• Consistent Content Flow: With a clear content calendar, posting went from sporadic (every 4–6 weeks) to steady and strategic.

• Authentic Messaging: Captions and stories now feel natural and true to her voice—no more scripted, uncomfortable posts.

• Boosted Engagement: She’s seeing increased profile visits, engagement, and conversations from her social media content.

• Stronger Online Presence: Her website branding and SEO updates have created a more professional, customer-friendly experience.

• Confidence to Expand: She’s not just posting on Instagram anymore—she’s started blogging, exploring YouTube, and brainstorming new ways to share her story.

Key Takeaways for Other Entrepreneurs

The coaching journey with 1530 Market Lane shows that transformation doesn’t come from doing more—it comes from doing the right things with clarity and support.

• You don’t have to do it all alone. Coaching gives you direction, accountability, and an outside perspective that helps you see what’s really going to move the needle.

• Content gets easier with structure. Once you have clear content pillars and a repeatable process for brainstorming, writing, and posting, showing up online feels less overwhelming.

• Confidence comes with practice. The more you share your voice and your story, the more natural it feels. Coaching helps you step into that growth with encouragement and accountability.

• Marketing isn’t about perfection. It’s about showing up consistently, building trust, and creating connections that lead to long-term sales.

What Coaching with Me Looks Like

Every business is different, which is why no two coaching sessions are ever the same. When you work with me, you’re not getting a cookie-cutter program. You’re getting personalized 1:1 support, designed around you and your goals.

We meet weekly for one hour, focusing on what will move your business forward right now. Together, we’ll choose a coaching path which is a 12-session journey built around the areas you want to grow in.

And this includes all these to choose from (and more!):

• Creating and organizing your content strategy (social media, blogs, podcasts).

• Understanding analytics and turning data into actionable marketing insights.

• Learning to repurpose content so you’re not always starting from scratch.

• Setting up and managing email marketing systems that convert.

• Starting or managing a podcast to grow your visibility and credibility.

• Optimizing your website, blog, or podcast for SEO.

• Streamlining your digital systems and workflows so everything runs smoothly.

Coaching with me blends learning, support, and accountability. You’ll walk away from each session with practical actions, fresh motivation, and a deeper understanding of your business.

Frequently Asked Questions

How often do we meet?

I offer two options depending on your needs. You can book individual hot seat sessions (90 minutes, as needed) for focused problem-solving, or choose a 3- or 6-month coaching container where we meet weekly for one hour to build consistent momentum and long-term growth.

How do we choose focus areas for the sessions?

Once you sign up, I’ll send you an intake form with questions about your goals, challenges, and priorities. I’ll also complete a mini online audit of your business. Using both, I’ll suggest a personalized coaching path designed to help you reach your goals. We can always adjust topics along the way if something more pressing comes up.

How can you coach on so many different topics?

My background combines both formal education and real-world experience. I have an Honours BBA in business and have learned firsthand what it takes to build and grow a small business. I’ve made plenty of mistakes (and learned from them!), which means I can help you skip the trial and error and focus on what actually works.

Are payment plans available? 

Yes! You can choose to pay in full or through monthly payments. My goal is to make personalized support as accessible as possible, so you can confidently invest in your growth without added stress.

Is coaching a good option if I like to DIY or need help in multiple areas?

Absolutely. Coaching is ideal for both! We can cover a variety of topics, from content and marketing to systems and strategy, giving you the clarity, confidence, and support you need to take action. You’ll walk away from each session with practical next steps you can implement right away.

What if I need more help once we start coaching?

Many clients continue working with me after their initial container! Coaching clients and alumni also receive exclusive discounts on additional sessions, VIP Days, or done-for-you services so you can get deeper support when you need it, without starting from scratch.

Working together, 1530 Market Lane went from feeling overwhelmed and unsure of where to start, to showing up with confidence, consistency, and a clear strategy to grow her business.

What once felt intimidating—creating content, writing captions, or even showing up on video—has now become manageable and aligned with her brand vision. With a solid foundation, practical tools, and renewed confidence, she’s building the kind of visibility and connection that leads to consistent sales.

This case study is proof that coaching isn’t just about learning new tactics—it’s about transforming the way you show up for your business and yourself.

Connect with 1530 Market Lane to see her marketing in action and support a fellow Ontario based small business! Follow her on Instagram and visit her website to learn more about her popular Boujee boxes or inquire about custom box curation.

Ready to go from overwhelmed to confident in your marketing? Let’s work together.

Book a 1:1 Coaching Call and get the clarity, strategy, and encouragement you need to show up consistently, connect with your audience, and grow your business.

Not quite ready for coaching? 

Start small with my free resource: Download the ChatGPT Prompts for Business and never run out of content ideas again.