29. ChatGPT 101: ChatGPT Prompts for Business Are Your Secret Weapon for Content Efficiency
- Brittany Miller
- Oct 2, 2023
- 14 min read
Updated: Oct 20
If you’ve ever felt buried under admin tasks, drafting social posts at midnight, or staring at a blinking cursor wondering what to write next, I've got you.
I’ve been using AI to reclaim time and sanity in my workday. In this post I’ll walk you through how I use ChatGPT, why it matters for your business, how to train it to sound like you, and give you practical ChatGPT prompts for business that you can copy, adapt, and start using today.
If we haven't met yet, I’m Brittany, an online marketing strategist for female entrepreneurs. I teach women how to make their entrepreneurial dreams a reality through smart, actionable marketing strategies that get them seen, loved, and paid. Whether you’re eager to DIY your way to success or hire professionals to help you along the way–my goal is to make sure you walk away with the clarity you need to see the results you desire and build a life you love.
Table of Contents
Why I care about ChatGPT prompts for business
I remember the first time ChatGPT came out. I had a little panic — what if this makes my work obsolete? But quickly I realized that AI doesn’t replace the heart I bring to my business; it helps me scale the parts that are repetitive, administrative, or idea-heavy. Entrepreneurs I know are reporting huge time savings — one statistic I heard (and that I quote often) is people cutting admin tasks by up to two and a half hours per day by using AI.
That’s not hypothetical time: that’s actual time back with my family, time to work on higher-level strategy, and time to create new products.
If you’re reading this, you probably want to be more efficient without sacrificing quality or authenticity. Using ChatGPT prompts for business well can do exactly that — when you know how to prompt, when you prime the model with the right context, and when you edit the results so they sound like you.
What ChatGPT is — and what it isn’t
In plain terms: ChatGPT is a generative AI that can understand and produce human-like text. It’s a deep learning model designed to identify patterns in language and generate responses based on the prompts you give it. That means it’s excellent at drafting, brainstorming, summarizing, and helping with repetitive tasks. It’s not a replacement for strategic thinking, empathy, or lived experience — you bring the heart, the AI brings the horsepower.
I like to think of ChatGPT as an intern: extremely fast, willing to help with a million little tasks, and happiest when you give clear instructions. Garbage in, garbage out still applies — if you give vague prompts, you’ll get vague outputs. But when you give it context and constraints, it becomes dramatically more useful.
Three types of AI you already use (and how ChatGPT fits in)
We interact with AI far more than most people realize. Think of:
Google Maps (navigation and predictions)
Grammarly (editing and tone suggestions)
Phone facial recognition, voice assistants, and social media algorithms
Robot vacuums (household support)
Most of those are narrow or weak AI — they do one job very well. ChatGPT represents a deeper learning model focused on language generation. When used correctly, it becomes a flexible tool for everything from content ideation to email drafts to market research summaries.
Getting started: accounts, versions, and mindset
I use the free version of ChatGPT day-to-day, and it’s sufficient for most of my needs — especially if you’re bootstrapping. There are paid versions and other platforms (Jasper.ai, Claude, Bard, Bing AI) that add features or integrations, but the principles are the same no matter which tool you choose.
Start with these simple steps:
Create an account and bookmark ChatGPT so it’s always available.
Decide what you want it to help with first: content, admin, ideation, or research.
Collect examples of your writing and brand voice (we’ll use those to prime the model).
Be patient and iterative — expect to tweak prompts and try multiple variations.
Priming ChatGPT: training your AI intern
One of the most effective ways I get reliable outputs is by priming ChatGPT with who I am and how I write. I keep a short brand voice paragraph in a Word doc and paste it at the top of a new ChatGPT session before asking for writing help. My brand voice paragraph looks like this:
My tone of voice is warm, friendly, and authentic. I write in a conversational manner, share personal insights and experiences, and maintain a positive, uplifting vibe geared toward female entrepreneurs and moms with side hustles. I aim to inspire, educate, and support. Keep language relatable, actionable, and encouraging.
Try this with your own business if you don’t have a polished brand voice guide. This is an exercise I teach in my ChatGPT course. It’s simple and reveals a lot:
Gather 5–10 pieces of recent writing (emails, captions, blog posts).
Open ChatGPT and create a fresh conversation.
Paste one piece and ask: “Can you analyze this text for tone of voice and style?”
Repeat for each piece.
Collect overlapping adjectives and phrases the model uses — these describe your natural brand voice.
Turn these into a short voice paragraph and keep it handy to paste at the start of future prompts.
This little ritual saves me so much time. Instead of guessing how I sound, I can tell ChatGPT, “Write this in my tone: [paste voice paragraph],” and the first draft is much closer to what I need. For more help training ChatGPT to understand your brand voice, check out this video & blog post ↓
Garbage in, garbage out — practical prompting rules I use
Be specific: Don’t ask “write a post about productivity.” Ask “write a 150-word Instagram caption for female entrepreneurs about batching content, using a warm, upbeat tone, include a CTA at the end.”
Hand over context: Share target audience, product/service details, brand voice, and any required keywords to get better outputs.
Use step-by-step asks: Tell it to brainstorm, then refine, then format.
Iterate: If the first output is off, adjust the prompt and try again — change tone, length, or specifics.
Fact-check: Always verify dates, stats, and claims the model makes. There's a disclaimer right in ChatGPT saying it can spit out incorrect information.
A real example from my business
A few months ago, Grayson and I launched podcast setup and management packages. I used ChatGPT to perform quick market research, generate package names and descriptions, and draft social hooks and ad copy.
What would have taken me days to assemble — interviews, competitor checks, idea lists — took about an hour. The results weren’t perfect out of the box (nothing replaces my final editing), but they gave me a fast, organized starting point. That’s the power of well-crafted ChatGPT prompts for business.
How I use ChatGPT in my weekly workflow
Here are the common ways I use the tool:
Content ideation: topic lists, social hooks, caption starters
Editing and condensing: shorten long-form copy by 20%, rewrite in my tone
SEO support: headline alternatives and keyword-focused titles
Admin help: summarizing notes, creating to-do lists, drafting emails
Market research: identify pain points and target client language
Podcast support: episode titles, descriptions, and guest questions
Brainstorming: from new product ideas to email topics and action plans to execute these ideas
Prompt engineering: how to ask ChatGPT for Good COntent
When you’re ready to write or plan something with ChatGPT, structure your prompt like this:
Context: Who you are and what the company/product is.
Goal: What you want the output to accomplish.
Constraints: Word count, tone, format, keywords, or banned words.
Examples: Paste a short example of content you like or a model output.
Call to action: Specify how you want to use the output (post, email, headline).
Example prompt I use daily: “You’re a social media manager writing for a warm, friendly brand targeting female entrepreneurs. Given this short product summary [paste], write three Instagram captions (90–140 words), include 5 hashtag options and three CTAs. Keep tone positive and include a personal anecdote in one caption.”
My favourite ChatGPT prompts for business — 50 templates you can copy
Below I share a list of practical prompt templates from my free ChatGPT prompt resource. For easy refrence (and more prompts, make sure to download it!
In the meantime, copy the templates below, plug in your details, and tweak them until you get the voice you want. I’ll label each item so you can easily scan. Every one of these templates is intentionally designed to be clear and useful.
Social Media & content Creation prompts
“You are a social media manager for [your niche]. Write 5 Instagram caption ideas about [topic] that are 90–120 words each, using a warm, encouraging tone and include one short personal story in one of them.”
“Create 10 short hooks for a reel about [topic], each under 10 words, aimed at [audience]. Keep them curiosity-driven.”
“Write a content calendar for 4 weeks with two posts per week for [business type], including post topic, caption idea, CTA, and hashtag cluster.”
“Transform this long blog excerpt into three social captions of different tones (friendly, professional, humorous). Limit each to 120 words.”
“Write 5 carousel post outlines about [topic], provide 8 slide headlines and short copy for each slide.”
Email and newsletter prompts
“Write a 150–200 word welcome email for new subscribers who are [audience], introduce the brand voice (paste voice paragraph), and include a friendly CTA to book a discovery call.”
“Draft 7 subject line options for an email promoting [product/service], focus on curiosity and urgency.”
“Rewrite this sales email (paste text) to be 25% shorter while keeping the same persuasive tone and three key benefits.”
“Create a 4-email nurture sequence for new leads who downloaded [lead magnet], include purpose for each email and a brief CTA.”
“List 10 email subject lines optimized for open rates for an audience of busy entrepreneurs.”
Service pages and website copy prompts
“Write a homepage headline and a 30-word sub-headline for [business name] targeting [audience], highlight primary benefit.”
“Draft three package name options and descriptions for a [service type] package aimed at [audience], include price range and three included deliverables.”
“Rewrite this service description (paste text) to be more benefit-driven and simple for non-technical readers.”
“Create FAQ section entries for the [service], include 8 questions and concise answers.”
“Provide a short bio (100 words) for the founder with a warm, relatable tone aimed at podcast hosts and partnering opportunities.”
Market research and client voice prompts
“Given this service description (paste), list 10 likely pain points and objections from potential clients and 10 messaging points to address them.”
“Create an ideal client profile for [service], include demographics, psychographics, daily frustrations, and three goals.”
“Summarize interviews with customers (paste quotes) into 5 key insights you can use for marketing.”
“Write four customer testimonial templates to request feedback via email after a purchase.”
“List 12 common search queries a potential client might use when looking for [service].”
Ads, scripts, and promotional prompts
“Write a 30-second video ad script for Facebook promoting [offer], start with a hook and include a discount CTA.”
“Provide 6 variations of a Google ad headline for [product], each under 30 characters.”
“Draft 4 short paid social captions that test urgency vs. curiosity for the same product.”
“Create a webinar outline titled [title], include 3 modules, estimated timings, and a CTA to a paid offer.”
“Write a short case study template that highlights the challenge, solution, and measurable results for a client.”
SEO, blogs, and long-form prompts
“Given the keyword [keyword], write a blog post outline with H2 and H3 headings and a 2–3 sentence intro and conclusion.”
“Provide 12 blog title variations around [topic] that include the keyword [keyword] and are optimized for search intent.”
“Write a 600–800 word blog post on [topic], include an intro, three subheadings, examples, and a CTA to download [resource].”
“Create meta descriptions for these five pages (paste page titles), each 150–160 characters, include the target keyword.”
“Suggest 20 long-tail keywords related to [topic] that are likely to have low competition.”
Admin, productivity, and planning prompts
“Summarize this meeting transcript (paste) into 5 key action items with owners and deadlines.”
“Given these 6 business goals for the next 12 months (paste), suggest quarterly milestones and monthly action steps.”
“Create a daily batching schedule for a busy entrepreneur who wants to allocate 3 hours to content creation per week.”
“Rewrite this voicemail follow-up as an email that’s friendly and encourages reply.”
“Draft a template for an onboarding checklist for new clients, include 10 steps.”
Podcasting and audio prompts
“Write 8 episode title ideas for a podcast about [topic] aimed at [audience].”
“Create 5 interview questions for a guest who specializes in [field], include a warm intro.”
“Compose a 70–100 word episode description optimized for SEO and include 3 key takeaways.”
"Draft promotional copy for a podcast episode to use on Instagram, Facebook, and LinkedIn (one version per platform).”
“Outline a 30-minute solo episode script on [topic], include segment breakdowns and a CTA.”
Want to start a podcast of your own? Download my free Podcast Checklist to launch your podcast quickly and easily.
Personal and life admin prompts
“Given these items in my fridge/freeze (list), create a 7-day dinner meal plan with prep notes.”
“Write a short bedtime story for a child named [name] that includes a [favorite toy] and ends with a comforting message.”
“Draft a polite but firm reply to a friend asking for unpaid help with a project.”
“Create a packing checklist for a family weekend trip including kids ages [x] and pets.”
“Generate a 30-day plan to use items in my freezer, including three recipes per week.”
How to use the prompt templates above effectively
Here’s a step-by-step approach to use the templates I shared:
Choose one prompt and paste it into ChatGPT.
Replace bracketed text with your specifics (audience, product, voice paragraph).
Ask for more variations if needed (e.g., “Give me 3 variations with different emotional tones”).
Review, edit, and humanize the text before scheduling or sending.
Save successful prompts in a folder labeled “winning prompts” for reuse.
How I edit and humanize AI output
Even with great prompts, I don’t publish AI text without editing. Here’s my quick edit checklist:
Read aloud to check voice and flow.
Replace generic examples with real anecdotes or client stories.
Check facts, dates, and any claims the model made.
Adjust formatting to suit the platform (Instagram vs. blog vs. email).
Add one personal touch — a line about my day, a client win, a small vulnerability.
That last step is the one that keeps content authentic. AI helps me get to a strong first draft quickly, and my edits make it feel like me.
Common mistakes people make with ChatGPT prompts for business
When someone tells me “ChatGPT gave me garbage,” I ask two questions: Did you give it context? Did you ask the right question? Here are the pitfalls I see most often:
Vague prompts that produce generic copy.
Not priming the model with brand voice or business details.
Expecting perfect output on the first try.
Relying on AI for facts without verifying.
Using AI-generated content verbatim without adding personal touches.
Fix these by adding context, iterating, and always adding your voice and verification.
Fact-checking ChatGPT and the internet connection caveat
ChatGPT’s knowledge cutoff or internet access may vary depending on model/version. I always double-check dates, holiday observances (for content calendars), and statistics. For example, if you prompt ChatGPT to give you relevant holidays in October, use the output as a starting point and verify the exact dates. Simple checks prevent embarrassing mistakes.
Measuring success with AI Tools: what to track
After you start using ChatGPT prompts for business, watch these metrics to see if your time investment pays off:
Time saved on content creation (track hours before and after).
Engagement rates for AI-assisted captions vs. older captions.
Email open and click-through rates when using AI subject line variants.
Conversion rates for ads or landing pages with AI-assisted copy.
These numbers will tell you whether the model is helping or just creating busy work for you.
Ethics, transparency, and client expectations
I always disclose to clients that I use AI tools as part of my process. Transparency builds trust. Important points to share with clients or team members:
AI is a tool for efficiency and brainstorming, not a replacement for human strategy.
Outputs are edited and personalized by me (or your team) before publishing.
We verify facts and tailor messaging to your clients’ needs.
If a client is uncomfortable with AI, I respect that and focus on the human-first tasks where I add most value.
Common questions I get asked about ChatGPT
Below are FAQs I answer for people who are curious or nervous about bringing ChatGPT into their business.
Q: Will ChatGPT replace my job?
A: No — not if your job requires human connection, judgement, strategy, or empathy. ChatGPT offloads repetitive work and ideation, which lets you focus on higher-impact tasks. The real risk is falling behind competitors who adopt AI and use it well.
Q: How much time will ChatGPT actually save me?
A: Users report different results, but entrepreneurs have cited saving up to two and a half hours of admin work per day. Your mileage varies based on how many writing and admin tasks you delegate to the tool and how disciplined you are about iterating prompts.
Q: Is my data safe when I paste client info into ChatGPT?
A: Check the terms of the platform you’re using. Some business-grade versions offer privacy and data controls. I avoid pasting sensitive client details into public models unless I know the platform’s data handling policies.
Q: How do I make ChatGPT sound like my brand?
A: Create a short brand voice paragraph and paste it at the start of a session. Or use multiple examples of your writing and ask ChatGPT to analyze and imitate that voice. Then include a directive like “write in this exact tone” with word count constraints.
Q: Can I use ChatGPT to do SEO research?
A: Yes as a starting point. Ask for keyword ideas, blog outlines, and title variations. Always cross-check keyword volumes and competition data with an SEO tool (like Google Keyword Planner or Ubersuggest) before committing to a strategy.
Q: Should I upgrade to a paid AI platform?
A: If you need advanced features, integrations, longer context windows, or data privacy, a paid plan might be worth it. Start with the free version to learn the basics. Upgrade when you hit limits that slow you down.
Parting thoughts
When I started using ChatGPT, I was tentative. Now I use it every week. It helps me brainstorm and handle tedious admin tasks, but I always add the personal touches that keep my content real and helpful.
I hope this guide helps you treat ChatGPT like the helpful intern it can be: useful, fast, and ready to work — as long as you prime it right. The time you save will let you be the CEO, the creator, the parent, or the person you want to be — not just the one doing the relentless content grind.
My advice is to start small: pick one repetitive task (subject lines, social hooks, or meeting summaries), use a few ChatGPT prompts for business from this article, and measure the time you save.
Want more help?
If you want hands-on support, I have a course called Cracking the Code: ChatGPT for Social Media Success where I walk people through prompts, examples, and practical workflows. If you try any of these prompts, I’d love to hear how they go — tag me on social or send a message so I can celebrate your wins.
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Give us a follow if you're ready to take life from good to great, you'll be the first to know when we share more about motherhood and business. If it really resonated, the kids and I would do a happy dance if you left us a review 💗 ~ Brittany
00:00 Intro
3:50 Defining AI tools
6:00 AI has actually been around for a long time
10:00 ChatGPT ideas for your business and personal life
14:30 Getting started with ChatGPT exercise
18:34 Make ChatGPT your highest-performing intern
29:00 My fav ChatGPT prompts
37:05 Wrap up
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