To hashtag or not to hashtag, is that your question?
I get asked this a lot and my answer is it depends...
Let's compare two different business owners
Business Owner 1:
Is a well established business, they've been in business for 5+ years and have consistent sales coming in, a team to help them and things are good... they don't need hashtags
At this point in their business is posting to maintain their brand presence and connect with their community, customers and clients. New followers are nice but they aren't a make or break for them, so hashtags are an unnecessary time investment for their content creator.
Business Owner 2:
Is a small business who just celebrated their second birthday. They've made some sales and know people like their products and services but somedays they still wonder where their next pay check is coming from.
They breath a sign of relief every time you get a new follower because it means a new potential sale or client for them... they need hashtags
They're still actively growing their business and their revenue. Hashtags are a growth tool, so they should be including them on their posts and reels to connect with as many new followers as possible.
Since you're here, I'm guessing you're in scenario two, which is totally okay. I am too, and hashtags are helping me move towards scenario one with every post I make.
To show you what I mean, I dug around in my insights today to show you that hashtags do actually work.
An extra 7 views might not seem impressive but if you had a physical store and 7 extra people walked in everyday you'd be ecstatic, right?
We need to have the same expectations for our social media content.
Also, I want you to keep in mind that you can only see this metric on static posts, so if you post reels with hashtags you won't be able to track their effectiveness but that doesn't mean that they aren't working.
Today's content quickie is a ChatGPT prompt to help you leverage hashtags for growth:
Chat GPT Prompt
"I'm making an IG post about [inset topic] for [target audience] that want __ [desired outcome]. Generate 30 well performing hashtags for this post that would connect me with my ideal clients."
Here's an example: "I'm making an IG post about starting a podcast for business owners wanting to position themselves as experts and generate leads and sales for their business with a podcast. Generate 30 well performing hashtags for this post that would connect me with my ideal clients."
New to the Content Quickie? Meet the creator!
Hi! I'm Brittany, a mom, mystery buff, bookwork, and DIY home decor enthusiast. I help small business owners gain the tolls and confidence to market their business with ease. If you want clarity to grow your business effortlessly, I can provide the roadmap for you to take action, get results and make money! Hear my full story here.
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