Have you already started decorating for Halloween?
I've seen some decorations start to crop up around town, and if you're decorating your house then you should also be decorating your content!
Will your IG feed be grateful, spooky or a little bit of both? Check out a few of these holiday themed content ideas for Thanksgiving and Halloween.
Thanksgiving Content Ideas
Content Idea 1 - Client Thanksgiving Shout-Out (Carousel or Static Post)
Visual: Feature a testimonial or shout-out to a specific client (or a few clients) for their business growth over the year.
Caption: Express gratitude for the chance to work with such incredible businesses and explain how you’ve helped them achieve their goals.
Expert Angle: Show the impact your services have had, positioning you as a results-driven expert.
CTA: “If you’re ready to reach new heights like [Client Name], book a free discovery call today!”
Content Idea 2 - Thanksgiving Value Tip (Instagram Reel)
Visual: Film yourself talking directly to the camera, giving one quick tip relevant to your niche on how your followers can prepare for the holiday season.
Caption: “As we approach Thanksgiving, it’s time to prepare your (ex. business) for (ex. the busiest shopping season!). Here’s one thing you should focus on to get ready…”
Expert Angle: Share practical advice and reinforce your expertise in helping business owners navigate seasonal shifts.
CTA: “Want more tips? Comment ‘Ready’ and I’ll send you my free holiday prep guide!”
Halloween Content Ideas
Content Idea 1 - Scary __ Mistakes (Carousel Post)
Visual: Use bold, spooky Halloween-themed graphics (e.g., ghosts, skeletons) to illustrate common mistakes you see people making.
Caption: “👻 Don’t let these scary marketing mistakes haunt you! Swipe through to learn what to avoid and how to fix them.”
Expert Angle: Offer actionable tips and advice, positioning yourself as someone who can save businesses from these mistakes.
CTA: “Need help with your ? DM me ‘Fix it’ and let’s talk about how we can improve your !”
Content Idea 2 - Halloween Promo: Trick or Treat Offer (Instagram Story)
Visual: Record yourself introducing a Halloween “Trick or Treat” offer. In the story, share a random discount (the “treat”) or a tip (the “trick”) depending on what viewers choose by engaging with a poll.
Caption: “Happy Halloween! Choose wisely—pick a trick or a treat in the poll, and you’ll get a discount or a spooky tip in your DMs!”
Expert Angle: Show your creative side while giving your audience value or an exclusive deal.
CTA: “Hurry, this offer vanishes at midnight! 💀”
Content Ideas 3 - Spooky Challenges (Instagram Reel)
Visual: Film a Reel where you list out the “spooky” challenges your customers or clients face (e.g., lack of leads, low engagement) with Halloween-inspired props or effects.
Caption: “These spooky challenges may be keeping you up at night, but don’t fear! Here’s how to handle them… 👇”
Expert Angle: Offer quick solutions to each problem, showing how you can help them overcome these obstacles and reference your products, services or freebies to help your audience overcome these challenges. You can follow up later and invite them to work with you or purchase the product(s) you recommend.
CTA: “Comment ‘Boo’ if you’re ready to get __ back on track!”
Content Ideas 4 - Halloween-Themed Case Study (Carousel Post)
Visual: Create a carousel featuring a “spooky” case study of a client who overcame major challenges with your help, using eerie yet fun Halloween design elements.
Caption: “This client was haunted by [problem], but with a little magic (and our expertise), we helped them turn things around! 🎃 Swipe through to see how…”
Expert Angle: Use the case study to illustrate how you deliver results and solve problems for your clients.
CTA: “Don’t let your business struggles haunt you! Click the link in bio to learn how we can help.”
Here's a fun example for last year... the fact that I remember it a full year later means it was good content 👇🏻 (click to see the full carousel post)
Need even more content ideas? This blog post is full of cozy, family friendly content ideas and spooky social inspiration that will surprise and delight your followers at every turn. Get your October content ideas here.
New to the Content Quickie? Meet the creator!
Hi! I'm Brittany, a mom, mystery buff, bookwork, and DIY home decor enthusiast. I help small business owners gain the tolls and confidence to market their business with ease. If you want clarity to grow your business effortlessly, I can provide the roadmap for you to take action, get results and make money! Hear my full story here.
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