Quickie #14: Black Friday is Sneaking Up On You!

Black Friday is just 37 days away... are you ready?

If you’re like most business owners, you’ve probably been meaning to plan something for Black Friday but haven’t quite figured it out yet. In fact, 75% of you mentioned you’re planning something but haven’t nailed down the details.

Consider this your reminder that today is the day to lock it in! From here on out, everything you post, email, blog, or podcast about should be:

✅ Positioning you as an industry expert OR showcasing your products as the solution to people’s problems

✅ Growing your audience and priming them to buy on Black Friday

With big brands ramping up their ad spend right now, we need to lean into our organic marketing efforts. And the key? Consistent messaging! By the time Black Friday hits, your audience should not only be aware of your promo but excited to add to cart 🛒

Today’s Quickie: Planning for a successful Black Friday launch

1. Decide on your promo – What are you offering? Discounts? Bonuses? Get clear on the details.

2. Plan your long-form content – What topics can you discuss that align with your Black Friday offer?

3. Outline your emails – How many will you send during the sale? How many beforehand to warm your audience up? (Hint: Aim for at least one email per piece of long-form content related to your sale!)

4. Brainstorm short-form content – How many posts will you create leading up to and during Black Friday? What’s the purpose of each post?

Need more help structuring your Black Friday marketing? Check out my blog post that breaks down the 3 phases of a high-converting Black Friday sale.

And if perfectionism has been slowing you down, listen to this week’s Go Get Great podcast episode on how to let it go and get things done! 👇🏻

Let’s get you prepped and ready for your most successful Black Friday yet!

Much love,

Brittany 💕

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New to the Content Quickie? Meet the creator!

Hi! I'm Brittany, a mom, mystery buff, bookwork, and DIY home decor enthusiast. I help small business owners gain the tolls and confidence to market their business with ease. If you want clarity to grow your business effortlessly, I can provide the roadmap for you to take action, get results and make money! Hear my full story here.

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