Your Ultimate Guide to November Social Media Ideas
- Brittany Miller
- Oct 16
- 12 min read
Updated: 1 day ago
If you’ve ever stared at your phone wondering what on earth to post next — you’re not alone. For many entrepreneurs, mompreneurs, and small business owners, November arrives with equal parts excitement and overwhelm. Between prepping for the holidays, planning promotions, and managing day-to-day business tasks, finding time (and inspiration) for social media can feel impossible.
From Black Friday to Small Business Saturday and all the cozy, gratitude-filled days in between, there are countless ways to show up, but it takes strategy and consistency to make it count.
That’s exactly what this post is here to help you with, here you’ll find fresh November social media ideas, promotional content strategies for major shopping days, and a done-for-you content calendar to plan your posts with ease.
And if you’re ready to make planning even easier, my Social Success Planner is the perfect DIY guide to help you map out your content, so you can post confidently, stay consistent, and actually enjoy showing up online.
If we haven't met yet, I’m Brittany, an online marketing strategist for female entrepreneurs. I teach women how to make their entrepreneurial dreams a reality through smart, actionable marketing strategies that get them seen, loved, and paid. Whether you’re eager to DIY your way to success or hire professionals to help you along the way–my goal is to make sure you walk away with the clarity you need to see the results you desire and build a life you love.
Table Of Contents
Daily November Social Media Ideas
Black Friday, Small Business Saturday & Cyber Monday Marketing Strategies
Why November Is a Content Goldmine for Small Businesses
If there’s one month that can transform your business visibility, it’s November.Consumer attention (and spending) is at its peak, communities are celebrating connection and gratitude, and audiences are actively searching for small businesses to support during the holiday season.
From Black Friday and Small Business Saturday to Cyber Monday and Giving Tuesday, November is filled with opportunities to boost engagement, drive sales, and strengthen brand awareness. This is the time when people are ready to buy, ready to gift, and ready to connect with brands that feel authentic and relatable.
Strategic holiday marketing ideas for entrepreneurs don’t just help you sell more, they help you build long-term trust with your audience. Whether it’s festive promotions, heartfelt gratitude posts, or behind-the-scenes content showing your small business in action, the right content strategy can position you as a brand worth remembering long after the holidays.
November Month Long Social media Calendar Ideas
November isn’t just about single-day events but full of month-long observances that offer creative ways to build connections, educate your audience, and promote your business naturally.Here are a few month-long ideas to inspire your content calendar:
Movember
A global initiative focused on men’s health awareness. If you or your team are participating, share your progress throughout the month, from moustache updates to mental health resources.
Tip: Use your platform to encourage giving or community engagement. Invite followers to share their own Movember stories and tag your business. It’s a great way to spark social media engagement while doing good.
National Novel Writing Month (NaNoWriMo)
This celebration of writing and creativity is perfect for brands in the publishing, education, or creative industries.
Ideas: Share your favourite authors, promote storytelling workshops, or post tips on writing compelling captions, product descriptions, or blog posts. If you have clients who are authors, highlight their work. It is a powerful way to build community and cross-promote.
Financial Literacy Month
November is all about empowering people to take control of their finances which is incredibly relevant for small business owners and entrepreneurs.
Ideas: Create a content series with money-saving tips, business budgeting advice, or product pricing insights. If you offer financial services, make this your spotlight month with educational reels, infographics, or even a short “Money Mindset Monday” series.
Here's a conversation from the Go Get Great podcast with special guest Kyle Fowler about financial literacy & paying off debt:
Week Long Ideas For Your November Social Media Calendar
Week-long observances are perfect for filling your content calendar with creative, community-driven posts that encourage interaction and boost visibility. Here are a few week-long celebrations to inspire your November content:
International Games Week (Nov 7–13)
A celebration of all things play, from video games to board games!
Content Ideas:
Host a poll asking your audience to vote for their favourite game.
Create a fun “this or that” Reel featuring popular games or activities in your niche.
If you have a physical space (like a café or shop), host a themed game night and share behind-the-scenes clips.
World Nursery Rhyme Week (Nov 10–14)
This week celebrates the power of rhymes and early learning — ideal for educators, mompreneurs, children’s brands, or creative businesses.
Share your favorite childhood rhyme, a storytelling Reel, or fun family activity ideas. You can even create a post connecting childhood creativity to entrepreneurial storytelling (“Every great brand has its own rhyme and rhythm!”).
Road Safety Week (Nov 16–22)
A great opportunity for businesses in education, transportation, or local communities to show support for important causes.
Content Ideas:
Share safety reminders, educational infographics, or community partnerships.
If you have staff or clients who work in relevant industries, spotlight their efforts.
Encourage followers to share their own safety pledges using hashtags for November 2025 to boost reach.
Anti-Bullying Week (Nov 10–14)
This week encourages kindness and inclusion, values every business can promote.
Content Ideas:
Share your business’s stance on positivity and inclusivity.
Post team stories or quotes about kindness in the workplace.
Start a conversation in your captions about how we can all make social media a safer space.
By aligning your content with seasonal trends in content marketing, you can show your brand’s personality while staying top of mind and heart for your followers.
Daily November Social Media Ideas
Need help deciding what to post this November?
Here’s your day-by-day guide packed with creative, seasonal, and strategic social media ideas to keep your feed fresh and your audience engaged all month long. Whether you want to educate, entertain, or inspire, these prompts make it easy to plan ahead and show up consistently.
November 1: World Vegan Day / National Author’s Day / Stress Awareness Day
World Vegan Day: Share recipes, resources, or favourite foodie accounts that inspire you. Great for Stories or Reels, especially if you tie in health, sustainability, or lifestyle content.
National Author’s Day: If you’ve written a book, today’s your day! Go behind the scenes, share your author bio, headshot session, or writing process.
Stress Awareness Day: Talk about your favourite ways to manage stress as a business owner, a great story topic for connection.
November 2: Day of the Dead / All Souls Day
Celebrate life and loss by sharing something that gives you energy (“life”) and something that drains it (“death”). Be personal, this helps your audience relate to you on a deeper level.
November 3: Cliché Day
Create a Reel sharing industry clichés you’re so over and what you recommend doing instead. This is perfect for both product and service-based businesses. Try a reel with b-roll and text on screen or hop on camera for a minute and talk to your audience like you're having a min vent session with a friend. Your audience will love your authenticity.
November 4: Common Sense Day / Roast Dinner Day
Share something in your industry that should be common sense but isn’t. What’s one piece of advice that would save your audience time, money, or energy today?
November 5: Zero Tasking Day / Bonfire Night / Stress Awareness Day
Zero Tasking Day: Post a “Day in the Life” Reel, whether you’re resting or focusing on one main task.
Bonfire Night: For U.K. or lifestyle brands, share cozy fall traditions, recipes, or safety reminders.
Stress Awareness Day: stress is everywhere, sharing a roundup of your favourite products to reduce the stress in your life. This would be great story content to connect with your audience.
November 6: Job Action Day / National Saxophone Day
Share the Top 5 Pieces of Advice that shaped your business journey. Use a carousel or short video to make it personal and actionable.
November 7: National Hug a (Teddy) Bear Day
Post something heartwarming, maybe a “comfort item” that helps you through long workdays or a throwback photo that brings you joy.
November 8: STEM/STEAM Day / Cappuccino Day / World Town Planning Day
Perfect for educators, parents, or creatives, share a fun STEAM activity. For lifestyle brands, celebrate Cappuccino Day with your favourite local café tag or tips to make a cafe quality cappuccino at home.
November 9: World Quality Day / World Freedom Day / World Adoption Day
World Quality Day: Share a behind-the-scenes look at how you ensure quality in your products or services. Add a testimonial reel for proof.
World Freedom Day: Talk about what freedom means to you as an entrepreneur and how your business supports that vision.
World Adoption Day: Share awareness posts or stories to support adoptive families.
November 10: International Accounting Day / Start of Anti-Bullying & Nursery Rhyme Week
Discuss money management tips or resources for business owners. I've never been a fan of accounting (although I did take the class in high school), but special guest Sarah Moser made accounting & financial management make sense for small business owners on this episode of the Go Get Great podcast, check it out!
November 11: Remembrance Day
If it’s meaningful to you, share a simple, heartfelt tribute. You don’t have to post about every holiday, just focus on those that align with your values.
November 13: World Kindness Day
Post about a time someone showed you kindness or a moment when a business went above and beyond for you. Tag them if you can!
November 14: World Diabetes Day / Children in Need Campaign
Support awareness by sharing helpful resources or ways your community can give back to support these worthy causes.
November 15: I Love to Write Day
Repurpose one of your favourite blog posts or newsletters. Re-share it with a caption like, “This one’s still true and worth revisiting.” This was one of my favourite blog posts to write, go check it out!
November 16: National Entrepreneurs’ Day / Start of Road Safety Week
Reflect on your entrepreneur journey and what inspired you to start your business? Shout out other business owners who’ve motivated you along the way.
November 17: National Unfriend Day / World Prematurity Day
Use this day as a reminder to declutter your digital space and unfollow inactive accounts or clean your email list to remove 'active' subscribers who aren't opening your emails.
November 19: Have a Bad Day Day / International Men’s Day
Normalize the bad days. Create a Reel with a hook like “3 ways I turn my off days into momentum.”
Bonus: acknowledge International Men’s Day and its focus on men’s mental health.
November 20: Absurdity Day / Universal Children’s Day / World Pancreatic Cancer Day
Absurdity Day: Debunk an “absurd” myth in your industry.
Universal Children’s Day: Highlight educational or family-focused causes.
November 21: False Confession Day
Play Two Truths and a Lie with your audience, it’s a fun engagement booster that works for any business.
November 21: Pink Friday (The Friday Before Black Friday)
Designed for small businesses to shine before big-box sales. Share your early deals, gift guides, or “Why Shop Small” post. Encourage others to tag their favourite local businesses.
November 23: Stir-Up Sunday
Perfect for bakers, creators, and lifestyle brands and share early holiday prep, traditions, or recipes.
November 24: Evolution Day
Show your “before and after” and how your brand, product, offer or mindset has evolved. Before an afters are also great to demonstrate your work with a client transofrmaiton! Encourage your audience (and customers) to share their transformations too.
November 27: Thanksgiving (U.S.)
Even if you’re Canadian, you can still participate by sharing gratitude or favourite holiday recipes. It’s also a great time to express appreciation for your customers and community.
November 28: Black Friday / Day of Listening
Promote your Black Friday marketing strategies, whether you’re offering a sale or highlighting your favourite small businesses.
November 29: Small Business Saturday
Celebrate local entrepreneurship! Create a post shouting out your own business and other small business owners. Tag them to expand your reach. Let's create a community of business owners who support each other! If you haven't joined me on social media I'd love for you to come say hi and let me know you read this blog post!
November 30: St. Andrew’s Day
A great day to celebrate your heritage, culture, or local traditions or simply wrap up November by reflecting on your wins and lessons from the month.
Black Friday, Small Business Saturday & Cyber Monday Marketing Strategies
The holiday shopping weekend from Black Friday to Cyber Monday is one of the biggest opportunities of the year for small business owners to boost visibility, drive sales, and connect with their community. Whether you’re selling physical products, digital offers, or services, having a clear strategy (and your posts planned ahead!) can make all the difference.
Black Friday: Stand Out with Value-Driven Promotions
This is the day everyone is shopping which means it’s also the day to stand out, not blend in. Instead of relying solely on discounts, focus on creating value for your audience.
Ideas to try:
Offer bundles or tiered discounts to increase average order value.
Share a holiday gift guide featuring your products or favourite small businesses.
Create a “behind the scenes” Reel of your prep or packaging process to humanize your brand.
Use countdown Stories or Reels to build anticipation throughout the week.
Thanksgiving & Holiday-Themed Marketing Ideas
November isn’t just about sales but also about connection, gratitude, and celebrating the people who make your business possible. Thanksgiving is the perfect opportunity to show appreciation to your customers, collaborators, and community while sharing your brand story in a heartfelt way.
Thanksgiving Content Ideas for Small Businesses:
Bring a personal touch to your feed this season with posts that highlight gratitude and human connection.
Ideas to try:
Gratitude Posts: Share what you’re most thankful for — whether it’s loyal customers, your growing community, or the lessons learned this year.
Customer Appreciation Stories: Feature clients or customers who’ve supported your business. Add a short thank-you message or a mini spotlight post.
Giveaways or Acts of Kindness: Host a small giveaway, or encourage followers to “pay it forward” by supporting another small business.
Behind the Scenes: Show how your team (or family) celebrates the season. These moments help your audience connect with the real person behind the brand.
If you’re ready to plan your holiday content with intention (without the overwhelm), the DIY Social Success Planner walks you through it step by step. It’s your roadmap to creating meaningful, authentic content that grows your audience and your business this season.
How to Plan Your November Social Media Calendar
Now that you’ve got a full list of ideas from Thanksgiving gratitude posts to Black Friday promos, It’s time to turn those ideas into a cohesive strategy. Having a plan in place helps you stay consistent, save time, and show up confidently all month long (without scrambling for what to post next).
This is where your DIY Social Success Planner really shines, it walks you through how to plan, batch, and schedule everything so you can focus on engaging with your audience instead of stressing about your next caption.
Step-by-Step: Building Your November Social Media Calendar
1. Identify Your Goals
Before you start creating content, decide what you want November to do for your business.
👉 Are you aiming to increase sales with your Black Friday and Cyber Monday offers?
👉 Build community through gratitude and connection posts?
👉 Or grow engagement ahead of the holidays? Having clear goals helps guide your post types, tone, and calls-to-action.
2. Balance Your Content Mix
The best social media calendars include a healthy mix of:
Educational Content: Tips, how-tos, or quick insights your audience can use.
Personal or Relatable Content: Behind-the-scenes, founder stories, or “day in the life” posts.
Promotional Content: Product launches, sales announcements, or client testimonials.
A good rule of thumb: 40% value-driven, 30% personal, and 30% promotional.
3. Batch Your Visuals and Captions
Pick one day to plan your visuals and write your captions. Tools like Canva, Later and your Social Success Planner helps you map it out in advance so you never feel behind.
4. Schedule in Advance
Use scheduling tools or your planner to pre-schedule posts so your content goes out even when you’re busy fulfilling orders or spending time with family.
FAQs About November Content Planning
What should I post on social media in November?
Mix seasonal and engaging content, think gratitude posts, fall-themed Reels, Small Business Saturday spotlights, and Black Friday promos.
How do small businesses prepare for Black Friday?
Plan early. Create graphics, schedule posts, and promote exclusive offers in advance. Use a social media calendar or your Social Success Planner to stay organized. I also recommend checking out this blog post for my Black Friday prepartion tips.
What are the best Thanksgiving marketing ideas?
Share gratitude posts, run a “thank-you” giveaway, or spotlight loyal customers. Authentic, heartfelt content performs best during Thanksgiving.
How do I create a holiday content calendar?
Set clear goals, map out promo dates, batch content, and schedule ahead. Tools like Canva, ChatGPT, and your DIY Social Success Planner make it simple.
What are the top November social media trends?
Focus on authenticity, short-form video (Reels/TikToks), and collaborations with other small businesses. Community-centered content drives the most engagement and will perform the best in November.
Final Thoughts
Social media success isn’t about posting more but posting with purpose. When you focus on strategy, consistency, and connection, every post starts working for your business, not just filling your feed.
Want to plan your content faster and more strategically?
Download the Social Success Planner & Course: Your DIY guide to building a consistent, profitable social media strategy that actually works.
Or, if you’re ready for deeper insights, Book a Social Media Audit to uncover what’s working, what’s not, and how to grow your visibility this holiday season.
Planning your content ideas for a different month? Check out:
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