Must-Try July Content Calendar for Social Media 2025
- Brittany Miller
- Jun 17
- 10 min read
Why July Is a Goldmine for Social Media Content
July marks the halfway point of the year—and if you’ve been feeling stuck in a content rut, this is your sign to refresh your July content calendar for social. With sunny weather, seasonal themes, and plenty of national days to lean into, there’s no shortage of July content ideas to help you show up consistently online.
In this post, I’ve pulled together July social media ideas that go beyond just fun holidays. These are designed to support your content strategy, increase engagement, and ultimately drive sales—without having to reinvent the wheel every day.
As a mom, business owner, and someone who lives in the real world where energy and time are limited, I know the struggle of trying to post consistently without burning out. That’s why I create resources like this—to make showing up online feel easier, more aligned, and more impactful.
Hi, I'm Brittany, a mom, mystery buff, bookworm, and DIY home decor enthusiast. I love nothing more than finding sustainable strategies to help your business grow into what you've dreamed of. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.
Whether you’re planning your first social media content calendar or looking for content creation ideas that actually serve your business goals, this guide is your go-to playbook for July.
Let’s dive in.
Table Of Contents
Month-Long July Social Media Ideas
Your July content calendar isn’t just about daily trends—it’s also a great opportunity to anchor your strategy in month-long themes that support your brand and messaging. Here are some creative content ideas for social media that span the whole month and work well in any marketing content calendar.
Independent Retailer Month
This month is all about celebrating small businesses—and if you’re reading this, that likely means yours! Use this time to show up with authenticity and remind your audience why shopping small matters.
Here are a few easy post ideas:
Share your origin story: How and why did you start your business?
Highlight your products or services with purpose-driven Instagram captions.
Tag other small or local businesses you love to build community and increase visibility.
Post behind-the-scenes content that introduces your team or showcases your workspace.
Ice Cream Month
Perfect for adding a seasonal twist to your social media content calendar. This theme works especially well for product-based businesses or lifestyle brands.
Ideas to try:
Create an interactive poll letting followers vote on your “next flavor” or summer product idea.
Share your own favorite summer treat (bonus points if it’s ice cream!).
Post a themed Instagram carousel with fun facts, recipes, or nostalgic ice cream memories.
Blueberry Month + Plastic Bag Free Day (July 3)
Give your July content a sustainable and seasonal spin:
Talk about eco-friendly swaps in your business (like switching from plastic to reusable packaging).
If your brand sells food, skincare, or wellness products, find creative ways to tie in blueberries—share recipes, product spotlights, or health tips.
Share a “blueberry-inspired” mood board or product flat lay for a pop of colour and summer vibes.
Must-Try Weekly July Content Calendar Themes
Looking to make your July content calendar easier to manage? Try organizing your content strategy by week. These themed groupings give you flexibility to plan ahead while still being timely, relevant, and fun. Whether you're building a content calendar for social or mapping out ideas for social media 2025, these clusters help simplify your process.
Weekly theme inspiration:
Canadian Pride (for Canada Day) or USA Pride (for 4th of July)
How do you support your country or local businesses?
Food!
There's never a shortage of national and international food days. Use the daily inspiration below to do some food themed content
Daily Content Ideas for (Almost) Every Day of July
Need quick wins for your July social media? Use this content calendar sample to spark fresh post ideas—no brainstorming required. From fun national days to quirky prompts, these micro-moments are perfect for boosting visibility, engagement, and brand personality.
July 1 - Canada Day & International Joke Day
Kick off the month with a celebratory post. Show your Canadian pride or highlight how your business embraces national/local culture. It's also a great time to feature Canadian companies, brands or designers that you might carry in-store.
Or you can lighten the mood with a fun post. Share a joke, or better yet, make it niche-related to your business and encourage your audience to comment their own. Post a lighthearted joke or meme relevant to your industry. CTA: “Tag a friend who needs a laugh today!”
July 2 - World UFO Day & National I Forget Day
Embrace the quirky. Try a “What’s out of this world about our brand?” post or run a themed product spotlight with cosmic flair. Use Instagram Stories to poll your audience—what’s more unbelievable: aliens or the fact that your content is still converting in the summer slowdown?
Or play on the concept of “so you don’t forget” and share a carousel post they should save for later or promote a lead magnet/downloadable resource so they won’t forget a specific topic. Promote a lead magnet or share a “Save this for later” carousel with tips. CTA: “Never forget this again—grab the free guide in bio.”
July 3 - Disobedience Day
Breaking the rules is a necessity for invention and creation, share about how you break the rules, what is your competitive advantage? How do you do things differently in your business, or with a specific product or service? Share that with your followers and invite them to work with you or buy your product. Highlight a way your business breaks the mold. CTA: “Here’s how I break the rules (and why you should too).”
July 4 - Independence Day (US)
Share what independence in your business means to you. CTA: “Freedom looks different for everyone. What does it mean for you?”
July 6 - International Kissing Day
Behind-the-scenes selfie or “love note” to your business or team. CTA: “Drop a 💋 if you love what you do!”
July 7 - Tell the Truth Day
Share insider info about your business or industry, something people wouldn’t expect (ex. To tell the truth,... as a social media manager, I don’t like doing my own social media - kidding, but you get the idea!). Turn this into a reel by pairing it with b-roll and trending audio. Share an honest truth about entrepreneurship. CTA: “Truth time: I used to think ___.”
July 8 - National Video Game Day
Ask your followers to vote, if your business were a video game which one would it be (share a few existing examples) or invite them to comment a name for your business video game. Create a poll: “If my business were a video game, it would be…”. CTA: “Comment a name for your biz-themed game!”
July 10 - National Pina Colada Day
Remix the famous song “if you like pina coladas and getting caught in the rain...” and make it things your ideal clients like, for example: if you like having fun and making money from your social posts then let’s work together! Remix: “If you like pina coladas and…” into a business CTA. Example: “If you like fun AND profit, we should work together.”
July 12 - Simplicity Day
Share how you streamline your business or make your client’s life easier. Bonus if you tie it into a tip carousel or downloadable freebie. Post a tip or tool that simplifies life for your audience. CTA: “Save this tip to simplify your week!”
July 13 - National French Fry Day & Embrace Your Geekness Day
Create a just-for-fun poll (curly vs. crinkle fries?) or show your team’s favorite snack. It’s a great casual content moment to boost engagement.
Or, we all have an inner geek, let your followers get to know you by sharing something you geek out on, like an about me post. Psst. If you miss this day you can use July 15 instead, it’s Be A Dork Day.
July 15- Give Something Away Day
Run a giveaway or promote your lead magnet. Tell your audience exactly how they can benefit by signing up or entering for the thing you’re giving away.
July 17 - World Emoji Day
Go emoji-only in your caption or ask your followers to drop 3 emojis that describe their business or week. Use this as a fun way to boost comments and saves. Caption-only post using emojis or an emoji quiz in Stories. CTA: “Reply with your last 3 emojis!”
July 20 - Moon Day & Fortune Cookie Day
Think big. Share a “shoot for the moon” goal for your business or offer a surprise deal/promotion wrapped in a “fortune.”
Content Idea: Try a Reel using a popular audio with emoji overlays describing “a week in the life” of your business—it’s fun and relatable!
July 21 - National Junk Food Day
Share your go-to indulgence, or your favourite food product in your store. For health and wellness creators this would be a great time to share a 'junk food swaps' posts or recipes that are healthier than the store bought options.
July 25 - National Thread the Needle Day
I enjoy sewing projects, use this as an excuse to pull out and share a picture of your current craft projects. Followers that know you, like you and trust you are more apt to work with you so help them get to know you when you’re not working on your business.
July 26 - National All or Nothing Day
Share your favourite product or service bundle with your followers and invite them to purchase or book a call to learn more about how this bundle will change their life or business. Promote a premium offer or service bundle. CTA: “Ready to go all in? DM me to claim your spot!”
July 28 - National Hamburger Day & Milk Chocolate Day
Bring on the burger recipes! I can’t be the only one that actually goes back and uses recipes I’ve saved, right? Fun lifestyle content or team Q&A: “Build your dream burger!”. CTA: “Drop your go-to order 🍔 below!”
Or, Ask your audience to vote on their favourite chocolate treat or share a funny “business is sweet” metaphor post.
July 29 - Rain Day
What should your followers save for on a rainy day or what should they spend their time doing on their next rainy day? (If it were me, I’d say email marketing!).
July 30 - Friendship Day
Invite your followers to join your email list with a friendly CTA—“Get the good stuff I only tell my friends.”
July 31 - Avocado Day & Talk in an Elevator Day
Add a playful, healthy twist to your offer or post a fun brand analogy—“We’re like avocados: soft-hearted, good for you, and always extra.”
Or, awkward but sometimes rewarding, use this day as a reminder to start random conversations because you never know where your next client might come from. Not all marketing is digital!
These Instagram post ideas and content creation ideas are perfect for plugging into your social media content planners or simply using as fun filler in your overall content strategy. You don’t need to post every day—just pick the moments that align best with your audience and brand voice.
How to Use This July Content Calendar Effectively
A content calendar is only powerful if you actually use it. Whether you’re DIY-ing your marketing or planning with a VA, here’s how to make the most of your July content calendar and keep your content strategy aligned with your business goals.
Choose Holidays That Align With Your Brand
You don’t have to post daily or hop on every trend. Instead, select relevant holidays that match your brand voice and audience interest. If you’re a product-based business, highlight days that encourage customer interaction (like National Give Something Away Day). If you’re service-based, lean into storytelling holidays like Embrace Your Geekness Day or Simplicity Day to build connections.
Mix Up Your Content Types
Balance is key. Your social media content planning should rotate between:
Engagement content (fun polls, questions, emoji quizzes)
Educational content (carousel posts with tips, lead magnets)
Promotional content (product shoutouts, service bundles, giveaways)
For example, follow up a “fun holiday” post with a lead magnet promotion the next day, and wrap the week with a value-packed tip post to keep your audience engaged without overwhelm.
Use a Content Strategy Template
To stay consistent, plug your posts into a tool like the Social Success Planner or any printable social media content planning template. Map out your posting schedule in advance and batch-create content whenever possible. This approach saves you time and helps you see where you may need to add variety or adjust timing around sales campaigns.
Pro Tip: Track what performs well so you can double down next month. Pay attention to likes, saves, shares, and most importantly—conversions.
You can grab my content strategy template for planning and analyzing analytics here. It now includes a complimentary course walking you through my process and tips to build a sustainable and high converting content plan. Check it out ↓
Bonus Content Ideas to Repurpose All Month
You don’t always need to reinvent the wheel—sometimes, the best way to fill your July content calendar is by repurposing what you already have. These ideas will help you stretch your content further while staying consistent and aligned with your overall social media content marketing goals.
Turn Behind-the-Scenes Into Reels
Filming product packaging, working at your desk, or prepping for a client call? These make perfect short-form video content for Instagram Reels or TikTok. Pair them with trending audio and a simple caption for quick engagement.
Convert Blog Posts Into Carousel Posts
Take key takeaways from your July blog and split them into a scrollable Instagram carousel. Carousels are great for value-driven content that encourages saves and shares—and they give you more mileage from long-form content.
Clip Podcast Audio for Short-Form Videos
If you’ve recorded any podcast episodes this summer, clip out quick tips or soundbites and turn them into Reels or YouTube Shorts. These repurposed nuggets are an easy way to show authority and connect with your audience visually.
Ride the Trends Strategically
Repurposing content lets you stay consistent without burning out—especially helpful during the summer months. Focus on formats that are already working (like Reels or carousels), and mix in new themes from your content calendar when relevant.
Need help pulling your strategy together? My Social Success Planner makes it easy to track content ideas and repurposing opportunities all in one place. You can steal even more of my content repurposing tips in this blog.
Your July Content Calendar, Done
With this July content calendar, you’ve got everything you need to post consistently, connect with your audience, and drive meaningful engagement—all without the overwhelm.
Do you need personalised support? Explore the Social Success Planner or Book a Strategy Call with me to align your social media content strategy with your business goals.
Final tip: Show up with intention, sell with ease, and use these content creation ideas to turn July into your most strategic month yet.
Planning your content ideas for a different month? Check out:
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