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Springing into Action: A Calendar of Engaging Content Ideas for Business Owners in March


Small business owner's laptop on white desk, with a pink notebook, pen, and coffee mug ready to sit down and plan their march content ideas.

As the chill of winter fades and spring blooms, March presents the perfect opportunity to refresh your social media strategy. This transitional season is brimming with inspiration, making it an ideal time to align your content with seasonal changes while driving business growth.


In this blog, we’ll guide you through actionable March content ideas, seasonal marketing strategies, and creative content planning tips tailored to help you boost engagement and achieve your business goals. Whether you're celebrating Women's History Month, spotlighting National Nutrition Month, or gearing up for spring promotions, this guide has everything you need to elevate your March social media strategy.



Let’s dive into the fresh ideas that will bring your content calendar to life this March!


Hi, I'm Brittany, a mom, mystery buff, bookworm, and DIY home decor enthusiast. I love nothing more than finding sustainable strategies to help your business grow into what you've dreamed of. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.


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Why March is Perfect for Refreshing Your Content Plan

March signals the arrival of spring—a season synonymous with renewal, growth, and fresh beginnings. Just as many people embrace the idea of "spring cleaning" in their homes, it’s the perfect time to bring that concept to your social media and content strategies. 


Refreshing your content plan in March allows you to shed outdated ideas, refocus on your goals, and embrace seasonal themes that resonate with your audience. This month offers countless opportunities to align your messaging with themes of positivity, growth, and new possibilities.


In this blog, we’ll provide you with a comprehensive March content calendar and seasonal marketing strategies to help you stay relevant, inspire engagement, and connect with your audience. Let’s harness the energy of spring and give your social media presence a vibrant, fresh start!

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Month-Long Themes for Engagement in March

March is brimming with month-long celebrations that offer endless opportunities to create meaningful and engaging content. These themes allow you to connect with your audience on a deeper level while aligning your content with broader conversations. Here are some ideas to get you started:


1. Women’s History Month
  • Celebrate women’s achievements: Share stories about inspiring women in your industry or highlight women-owned businesses.

  • Your business journey: If you’re a woman entrepreneur, take the opportunity to share your story and the lessons you’ve learned along the way.

  • Engage your audience: Ask your followers to tag a woman who inspires them in the comments.


2. National Nutrition Month
  • Tie nutrition to your brand: Whether you’re in the food industry or not, share a personal story about how good nutrition helps fuel your productivity and creativity.

  • Collaborate with experts: Partner with a nutritionist for a guest post or live Q&A session to provide valuable insights.

  • Post ideas: Share healthy recipes, snack tips, or quick meal ideas for busy entrepreneurs.


3. Craft Month
  • Showcase handmade creations: If your business involves handcrafted products, feature a behind-the-scenes look at your creative process.

  • DIY inspiration: Share tutorials or tips for DIY projects that align with your brand.

  • Engagement tip: Encourage followers to share photos of their own craft projects using a branded hashtag.


4. International Ideas Month
  • Connect with your audience: it's a great time to seek input from your audience and ask them what ideas or struggles they have, then take that information and create a free resource or paid offer that will help them solve this problem.

  • Engagement tip: Use the Poll and Question box sticker to gather this input from your audience or use them for your audience to vote on ideas that you have


    These month-long themes provide a framework for consistent, high-value content throughout March. Whether you focus on empowerment, health, or creativity, there’s something here for every business to connect with its audience.


White flowers surrounding hands typing on a silver laptop sharing seasonal marketing ideas for entrepreneurs

March Week-Long Themes to Inspire Your Posts

In addition to the month-long themes, March offers several week-long events that can serve as a catalyst for creativity and connection with your audience. These events are great opportunities to deepen engagement and provide valuable content to your followers. Here’s how you can leverage them:


March 1-7: Universal Human Being Week
  • Celebrate your team: Highlight the people behind your business—whether it’s your employees, partners, or collaborators. Share their stories and the impact they’ve had on your journey.

  • Client success stories: Showcase how your products or services have positively impacted your clients. Share testimonials or case studies to celebrate their achievements.

  • Engagement tip: Ask your followers to share a shoutout for someone who has made a difference in their lives.


March 4-10: Procrastination Week
  • Combat procrastination: Share tips, strategies, or tools you use to stay motivated and productive, whether it’s managing your to-do list or using time-blocking techniques.

  • Share relatable content: Discuss common procrastination struggles that your followers face, and offer actionable solutions to overcome them. Use the same themes across social media, emails and long form content.

  • Engagement tip: Run a poll or ask your followers to share their most common procrastination habits and how they manage them.


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March 10-14: March Break
  • Keep your kiddos busy: Feature products, services and sensory activities to help parents keep their children busy while they're home from school.

  • Go behind-the-scenes: use this an opportunity to share some behind-the-scenes content or stories about balancing kids and work, day in the life content or share about how you've set your business up for success so you can take the whole week off!


March 18-24: National Introverts Week
  • Celebrate introverted entrepreneurs: Share insights or stories about being an introvert in the business world. Offer advice on how introverted business owners can thrive in a highly social media-driven world.

  • Shout-out inspiring introverts: Feature successful introverted individuals, whether they’re well-known or part of your community, and discuss how their introverted nature has contributed to their success.

  • Engagement tip: Encourage your audience to tag introverted entrepreneurs they admire or share how they identify as an introvert.

  • Podcast recommendation: Check out this episode from my friend The Kara Report "I'm Kind of An Awkward Person THIS is How I Market My Business Anyway" 


March 20-23: Harry Potter Week
  • Share your Hogwarts house pride or products.

    • 🦡 Hufflepuff Pride Day - March  20

    • 🐍 Slytherin Pride Day - March 21

    • 🦁 Gryffindor Pride Day - March 22

    • 🦅 Ravenclaw Pride Day - March 23


These week-long events give you a chance to connect with your followers on a more personal level and engage them in conversations that align with both your brand and the time of year. By thoughtfully incorporating these events into your content, you can ensure your March social media strategy remains fresh and relevant.


Open planner with pen, metal clip on a white surface representing a small business owner ready to jot down content calendar tips for March

Daily Content Ideas for Creative Posts in March

March is full of special days that offer creative opportunities for social media posts. These days allow you to engage your audience in fun, meaningful ways while aligning with your brand values. Below are some standout dates in March and post ideas to make the most of them:


March 1: A Day for Self-Care, Celebration, and Gratitude
  • National Day of Unplugging: Share a post about the importance of disconnecting to recharge. Encourage followers to take a break and focus on self-care.

    • Engagement Tip: Ask, “What’s your favourite way to unplug and recharge?”

  • National Wedding Planning Day: Share tips or stories related to weddings. For example, if your audience includes brides-to-be, offer advice on timelines or personal touches.

    • Engagement Tip: Create a poll like, “Which is the most exciting part of wedding planning: the dress, the venue, or the details?”

  • Employee Appreciation Day: Highlight your team or collaborators, expressing gratitude for their contributions.

    • Engagement Tip: Encourage followers to shout out their favourite co-workers or team members.


March 3: World Wildlife Day
  • Eco-Friendly Content: Share your business’s sustainability practices or promote a cause that aligns with conservation.

    • Engagement Tip: Ask followers to share their favourite wildlife photo or conservation tip.


March 4: Fun Facts About Names Day
  • Personal Connection: Share the story behind your business name and why it exemplifies your mission, vision and values.

    • Engagement Tip: Ask followers, “Did you know the story behind our brand name?”


March 7: Make Your Mark and Turn the Page
  • Be Heard Day: Discuss the importance of using your voices on social media. Share a post being confidently and authentically you that will resonate with your audience.

    • Engagement Tip: Ask, “What’s one thing you’d like to be known for?”

  • World Book Day: If you're an author today is the day to promote your book! For non-authors like me, share your favourite book recommendations related to your industry or personal growth.

    • Engagement Tip: Create a post like, “What’s one book that changed your perspective? Let’s swap recommendations!”


March 8: International Women’s Day
  • Share your story: As a female entrepreneur, this is the perfect opportunity to reflect on your journey, challenges, and successes. Inspire others with your personal story and discuss how you balance business with life.

  • Celebrate women-owned businesses: Use this day to spotlight other women in your network or industry. Highlight products or services from other female entrepreneurs to show solidarity.

  • Engagement tip: Ask your followers to share stories of women who inspire them or how they celebrate women’s achievements.

Women holding sparklers, smiling on a patio at dusk celebrating International Women's Day and Women's History Month content ideas
March 9: National Get Over It Day
  • Overcoming Challenges: Share a motivational story about a hurdle you’ve overcome in business or use this as a sales opportunity and share how your what hurdle your product or service helps people overcome.

    • Engagement Tip: Ask followers, “What’s one thing you’re working to get over right now?”


March 10: UK Mother’s Day
  • Celebrate Moms: Share a post celebrating motherhood.

    • Engagement Tip: Encourage followers to share how they’re honouring moms on this day.


March 14: Sleep Tight, Think Bright
  • Sleep Day: Talk about the importance of rest and how it impacts productivity.

    • Engagement Tip: Run a poll like, “What’s your ideal sleep schedule: early bird or night owl?”

  • Ask A Question Day: Host a Q&A related to your expertise or business, inviting followers to ask you anything.

    • Engagement Tip: Create a prompt like, “What’s one burning question you have about [your niche]?”


March 17: St. Patrick’s Day
  • Lucky Offers: Share a special discount or run a giveaway tied to the “luck of the Irish.”

    • Engagement Tip: Ask followers, “What’s the luckiest thing that’s ever happened to you?”


March 19: International Client’s Day
  • Client Appreciation: Share testimonials or highlight a success story from one of your clients.

    • Engagement Tip: Thank your audience for their support and invite them to share how you’ve helped them.

Female CEO Brittany holding phone, app screen shows option to "Remove" followers in Instagram with text: "WHY REMOVE FOLLOWERS", a social media ideas for March to increase engagement.

March 20: New Seasons, New Joys, New Commitments
  • First Day of Spring: Share tips for refreshing your business or launching new goals.

    • Engagement Tip: Ask followers, “What’s your top priority this spring?”

  • Proposal Day: wedding businesses can go crazy on this day, share your favourite 3 proposal ideas or 5 ways to make your proposal unique.

    • Engagement Tip: Ask your followers to share their dream proposal story or their actual proposal story

  • Happiness Day: Reflect on what brings you joy in your business and encourage followers to do the same.

    • Engagement Tip: Ask, “What’s one thing that always makes you happy?”


March 21: World Down Syndrome Day
  • Support and Awareness: Share a meaningful post celebrating inclusivity and raising awareness.

    • Engagement Tip: Encourage followers to wear colourful socks and share their photos in solidarity.


March 22: World Water Day & Earth Hour
  • Eco-Friendly Initiatives: Share tips for water conservation or how your business supports sustainability.

    • Engagement Tip: Ask, “What’s one small change you’ve made to help the planet?”


March 23: World Maths Day
  • Sales-focused post: Use World Maths Day as an opportunity to highlight the numbers behind your business, such as savings, discounts, or ROI.

  • Create a fun, sales-driven post: For example, “Save 23% this World Maths Day!” or “For every 10 products purchased, you get 2 extra free!” Highlight the practical benefits of your offering in a fun and engaging way.

    • Engagement Tip: Encourage followers to “do the math” with a playful twist. You could run a trivia contest where the winner gets a free consultation or product.


March 31: International Transgender Day of Visibility
  • Support and Celebrate: Share a post celebrating transgender individuals and their contributions. Highlight inclusivity as a core value of your brand.

    • Engagement Tip: Encourage your followers to reflect on how they can create a more inclusive community.

By tapping into these daily events, you can create engaging, timely content that resonates with your audience. These special days give you an excellent chance to mix up your content and drive interaction with your followers while aligning with the themes of March.


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Seasonal Social Media Strategy Tips

How to Incorporate Seasonal Themes Into Your Strategy

Spring is the perfect time to refresh your social media approach. Here’s how to effectively integrate seasonal themes into your strategy while staying focused on business goals.


1. Balance Fun Content with Business Goals

Use seasonal themes like International Women’s Day to connect emotionally, but always include a clear call-to-action. Pair a heartfelt story with an offer or product promotion to keep your content fun while driving results.


2. Focus on What Resonates with Your Audience

Avoid overwhelming your audience with every theme. Focus on the holidays and events that align with your brand and audience’s interests, like National Nutrition Month if your followers are into health or Women’s History Month if they support female entrepreneurship.


3. Boost Engagement with Interactive Features

Use polls, quizzes, and question stickers to encourage engagement. For instance, ask followers to share what they love about your brand on World Compliment Day, or run a fun quiz on the first day of spring to recommend your products based on their results.


4. Stay True to Your Brand Values

Ensure seasonal content reflects your brand’s core values. For example, highlight your commitment to empowering women during Women’s History Month or share how your products support health during National Nutrition Month.


By focusing on key themes that resonate with your audience, using interactive features, and staying aligned with your brand’s mission, you can boost engagement and drive results this spring.


Tools to Make Your March Content Shine

Streamline Your Content Creation Process


Use a Social Media Content Calendar

A content calendar helps you stay organized and consistent. Plan posts in advance for key dates like International Women’s Day and the first day of spring, ensuring timely content. The Social Success Planner is ideal for staying organized, tracking engagement, and aligning content with business goals, especially during seasonal events.

Digital planner on tablet with "Social Success Planner" text. Behind are colourful content planning charts to prepare your Social media content calendar for March 2025

Custom Support for Tailored Strategies

Consider hiring services to create a customized content plan that matches your business objectives and audience preferences. Learn more about my custom 90 Day Marketing Momentum Map service.


Simplify Content Creation

Batch your posts and use scheduling tools to plan ahead, reducing last-minute stress and staying on top of your content strategy.


By using these tools, you’ll save time and focus on content that drives business growth.


A Finaly Note on March Content Ideas

March presents a unique opportunity to refresh your content strategy and align it with the season of growth and renewal. By incorporating the content ideas we've covered, you can effectively engage your audience and drive business growth, all while staying true to seasonal themes like Women's History Month and National Nutrition Month. With a solid content plan, your business can benefit from increased interaction, a stronger online presence, and a more consistent brand message.


The key to success this month is consistency and relevance. By using the strategies, tools, and calendar tips outlined in this blog, you'll ensure your social media content not only resonates with your followers but also supports your long-term business goals.



Planning your content ideas for a different month? Check out:


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Hi, I'm Brittany

Your st. Thomas based marketing Mentor 

I'm a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help small business owners gain the tools and confidence to market their business with ease. If you want clarity to grow your business effortlessly, come learn more about my favorite social media tips, email marketing strategies, and podcasting insights. I provide the roadmap and confidence to take action, get results & make money!

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Hi, I'm Brittany

I'm a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help small business owners gain the tools and confidence to market their business with ease.

 

If you want clarity to grow your business effortlessly, come learn more about my favorite social media tips, email marketing strategies, and podcasting insights. I provide the roadmap and confidence to take action, get results, and make money!

Your Marketing Mentor Based In St. Thomas, Ontario

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