Merry Marketing: December Social Media Ideas to Boost Engagement, Visibility & Holiday Sales

Why Holiday Content Matters More Than Ever

The holiday season isn’t just festive, it’s one of the highest-engagement and highest-spending times of the entire year. People are scrolling more, shopping more, gifting more, and actively looking for inspiration, solutions, and small businesses to support. That means your content has more power and more potential than any other season.

When your content is created with purpose, it helps you:

• Stand out in a busy, noisy feed where everyone is promoting something

• Build trust early, long before big sales days and last-minute holiday shopping

• Create consistent sales, instead of relying on one or two “big pushes”

• Strengthen your community and brand loyalty, so customers choose you over bigger brands

• Stay top-of-mind, even when people are overwhelmed with options.

If you’ve been staring at your screen wondering what to post…If you’re tired of overthinking every caption…Or if you just want to show up confidently without scrambling every day…

This guide is going to make your life so much easier.

Here you’ll find 31 days of plug-and-play holiday content ideas, simple, practical, and designed specifically for small business owners who want to stay visible, build connections, and make the most of the season.

If we haven't met yet, I’m Brittany, an online marketing strategist for female entrepreneurs. I teach women how to make their entrepreneurial dreams a reality through smart, actionable marketing strategies that get them seen, loved, and paid. Whether you’re eager to DIY your way to success or hire professionals to help you along the way–my goal is to make sure you walk away with the clarity you need to see the results you desire and build a life you love.

Table Of Contents

• Why Planning Your Holiday Content Early Sets You Up For Success

• How to Use This Guide

• Month Long December Social Media Content Ideas

• Week Long December Marketing Ideas

• 31 Days of Holiday Content Ideas

• Tips for Keeping Your Content Engaging All Month

• Final THoughts: Your Holiday Content Can Be Simple and Effective

Why Planning Your Holiday Content Early Sets You Up for Success

If the holiday season already feels like a juggling act with kids’ events, family gatherings, school breaks, gift shopping, and business deadlines, planning your content ahead of time is the easiest way to breathe again.

Early planning means less overwhelm, fewer late-night work sessions, and no more scrambling for last-minute posts. When you know what you’re sharing before the season hits, you get to show up confidently and protect your peace.

Holiday shoppers rarely buy after one post. They need multiple touch points, value, connection, trust, reminders, and clarity. Planning makes those touch points happen naturally instead of forcefully. This season can be a turning point for your business.A well-planned month of intentional content can:

• Boost your engagement

• Increase website clicks

• Drive more sales

• Strengthen your brand recognition going into the new year

And it frees you up to enjoy the season without sacrificing your business growth.

How to Use This Guide

Before you dive into the 31 days of content ideas, here’s how to get the most out of them, without adding more work to your already full holiday season.

Choose the Ideas That Match Your Business Type

Not every prompt will fit every business, and that’s the point. Pick the ideas that align with what you sell, who you serve, and what your audience cares about this time of year.

Add Your Own Brand Voice + Personality

Your audience doesn’t want “generic holiday content.” They want you. Use these prompts as a starting point, then layer in your stories, your tone, your values, and your perspective.

Batch-Create for Smooth, Stress-Free Posting

Spend one focused session creating several posts at once. Batching helps you stay consistent even when life gets busier (school concerts, family events, holiday shopping, you name it).

Repurpose Each Idea Across Multiple Platforms

One idea can fuel your whole content ecosystem. Turn a single prompt into:

• A Reel

• A carousel

• A story

• A written post

• An email

• Even a mini blog

You don’t need more ideas, you just need smarter reuse. If planning content still feels overwhelming, you don’t have to do it alone. Book a Holiday Strategy Call with me, and I’ll help you create a customized content + business plan that fits your season, your goals, and your capacity.

Month Long December Social Media Content Ideas

December is the month when engagement peaks, spending skyrockets, and your audience is paying attention. Instead of scrambling for daily ideas, these month-long themes help you build a cohesive, branded December social media content calendar that drives connection and conversions.

Christmas Marketing Strategies

Christmas isn’t just a day, it’s a storytelling season. Think of the entire month as one long runway leading into deeper trust, holiday sales, and year-end visibility. Whether you’re running holiday promotions, highlighting giftable products, or sharing behind-the-scenes moments, your Christmas marketing strategy should weave through the entire month.

Ideas You Can Use All December:

• Month-Long Promotions: Holiday bundles, bonuses, free shipping windows, extended offers, seasonal discounts.

• Festive Brand Storytelling: Share the “heart” behind your business, your family traditions, your favorite holiday memories, and what this season means for you as a mompreneur.

• Digital Advent Calendar: Post “25 Days of ________” related to your niche, such as:

  • 25 mindset reminders for entrepreneurs

  • 25 business tips

  • 25 product features

  • 25 behind-the-scenes moments

This keeps your audience engaged and coming back daily. This strategy ensures a cohesive December that feels festive, on-brand, and strategic. 

Month of Giving

December is the perfect time to invite your audience into something meaningful. A “Month of Giving” doesn’t always mean money, it can mean time, education, empathy, or inspiration.

Ideas to Bring This Theme to Life:

• Giving Challenges:

  • “12 Days of Giving” (share 12 tips, gifts, or resources)

  • “Give Back With Me” (support a local charity or community cause)

  • “Small Business Saturday (All Month Long)” — highlight your favorite small shops.

• Educational Giving: Offer free mini-lessons, how-tos, or industry tips as your “gift” to your audience.

• Community Support Posts: Invite your followers to share causes they care about or small businesses they love.

• Align Giving With Business Goals: Host a giveaway that builds email subscribers, boosts engagement, or highlights your offers.

• Use SEO Keywords and Holiday Hashtags: #MonthOfGiving #DecemberGiving #HolidaySupport #GiveBackSeason

This approach builds goodwill and positions your brand as heartfelt, community-centered, and present.

Write a Business Plan Month

December is also Write a Business Plan Month, which gives you a powerful opportunity to share value-packed content while positioning yourself as a leader in your niche.

Educational Content Ideas You Can Share:

• Step-by-step breakdown of how to create a business plan

• Carousel posts titled “5 Things Your Business Plan Must Include”

• Reels showing behind-the-scenes of your annual planning

• A mini-series: “Planning for 2025 as a Busy Entrepreneur”

• Before/after examples of how planning changed your business results

You can even invite your audience to work through it with you. Needing to create a business plan yourself? Check out this episode of the Go Get Great podcast 👇🏻

December Themes to Incorporate All Month

• Christmas — cozy vibes, family moments, festive visuals

• Hanukkah — meaningful traditions, light-themed content

• Kwanzaa — culture, community, unity

• Winter Themes — snow, cozy mornings, warm drinks, winter routines

• General December Social Media Holidays — use as optional fun additions, see my list below.

This helps your feed feel seasonal, relevant, and relatable without being repetitive.

Week Long December Marketing Ideas

Week-long themes help you create cohesive, high-impact content without scrambling for daily ideas.

A. Hanukkah (Dec 14–22, 2025)

Celebrate, educate, and engage respectfully

Share holiday meaning, traditions, or light-themed visuals

Highlight giftable products or seasonal tips

Ask fun engagement questions (“What’s your favorite Hanukkah tradition?”)

B. A Year in Review (Dec 26–31)

Reflect on wins, lessons, and growth

Share stats, client results, or milestones

Invite your audience to reflect: “One word for your 2026 goals?”

End with a New Year’s Eve post teasing next year

C. Holiday Shopping Week Themes

1. Cyber Monday Week

Limited-time offers, bundles, and urgency posts

Show your product/service in action with Reels

Highlight testimonials

2. Last-Minute Gift Ideas (Dec 18–24)

Gift guides by price or category

Digital products/services as instant gifts

Fast shipping or prep-time highlights

3. Engagement-Boosting Questions

Fun, relatable polls or questions to boost reach

Examples: “Hot cocoa or peppermint mocha?” | “Real tree or artificial?”

31 Days of Holiday Content Ideas

Use these ideas as plug-and-play prompts. Each one is designed to boost connection, increase visibility, and gently guide your audience toward buying without feeling salesy or forced.

Day 1 – World AIDS Day / Holiday Intro Post

Acknowledge the day and introduce the holiday season. Share what you’re excited about and what your audience can expect from your content this month.

Day 2 – Fritters Day / Giving Tuesday

Have fun in stories: ask followers to guess your favourite fritter flavour. Offer a small prize, like a gift card, to one correct guess.

For non-profits and small businesses that give back, Giving Tuesday is a big day to promote the causes you care about, generating interest and support for them.

Day 3 – Make a Gift Day / International Day of Persons with Disabilities

Show a behind-the-scenes look at creating gifts, packaging orders, or sharing ways to give back.

Day 4 – Cookie Day

Share a favourite holiday recipe or treat idea, show your festive side while connecting with your audience.

Day 5 – International Ninja Day / World Soil Day

Post something fun or quirky related to your brand, or highlight a cause you care about. How does your product or service act like a Ninja helping make your customers or clients lives easier. 

Day 6 – Saint Nicholas Day

Share a holiday story or fun fact about your season’s traditions.

Day 7 – Cotton Candy Day / Christmas Jumper Day

Snap a selfie in your holiday jumper and use the ‘Add Yours’ sticker to get followers involved.

Day 8 – National Brownie Day / Pretend to Be a Time Traveler Day

Ask followers what they would tell their younger selves and create a playful post around it.

Day 9 – Christmas Card Day

Send a physical or virtual Christmas card to your followers. Share it in stories or via email.

Day 10 – Human Rights Day / International Animal Rights Day

Post something meaningful if it aligns with your brand values. If not, skip to a lighter, more festive post.

Day 11 – National App Day

Create a carousel of your favourite apps or tools that help your business. Include a CTA for followers to save the post.

Day 12 – Share “What I’m Loving This Season”

Highlight favourite products, tools, music, or books that add value or joy this month.

Day 13 – Gingerbread House Day

Show a fun holiday activity, like baking, decorating, or family traditions—something relatable.

Day 14 – Monkey Day / Hanukkah Starts

Celebrate Hanukkah or share a light-hearted post to mark the day.

Day 15 – 10 Days to Christmas

Share a countdown or seasonal tip for staying organized, festive, or joyful.

Day 16 – National Maple Syrup Day

Create a fun, themed post or tie it into a product or service story.

Day 17 – Bake Cookies Day

Post a simple recipe, a baking mishap, or a story that connects to your brand personality.

Day 18 – Ugly Christmas Sweater Day

Snap a photo of your festive sweater or encourage followers to share theirs.

Day 19 – Look for an Evergreen Day

Plan a fun scavenger hunt on your website or social media. Hide a pine tree or product for followers to find and win a prize.

Day 20 – Go Caroling Day

Share a story of singing your favourite holiday carol or create a playlist featuring followers’ favourites.

Day 21 – Short Story Day / Crossword Puzzle Day / Winter Solstice

Write a short, personal story for Instagram or share a fun puzzle/game for your audience.

Day 22 – Hanukkah Ends

Share a reflection on the holiday or how you celebrated this season.

Day 23 – Post User-Generated Content / National Christmas Movie Marathon Day

Repost a customer story, review, or photo. Add a cozy holiday movie twist.

Day 24 – Christmas Eve

Send a heartfelt message wishing peace, rest, and joy.

Day 25 – Christmas Day

Keep it simple, warm, and personal. No selling—just connection. Family Christmas photos typically connect really well.

Day 26 – Boxing Day / After-Holiday Sale

Share deals, promos, or just acknowledge the day with a festive note.

Day 27 – Behind-the-Scenes Post-Holiday Prep

Show packing orders, editing, or planning for post-holiday operations.

Day 28 – National Download Day

Promote digital products or free resources, lead magnets, or downloadable content for your audience. It’s the perfect opportunity to add value and grow your email list. Speaking of free downloads, check out this resource of mine, Setup Your Instagram for Sales Success Checklist. 

Or visit my Freebies page for even more great marketing resources you don't have to pay for, including my signature "What's Your Marketing Weak Spot Quiz".

Day 29 – Tick Tock Day

Remind followers the year is ending. Encourage reflection on goals and resolutions.

Day 30 – Share Your Top Posts of the Year

Highlight your audience’s favourite content, best-performing posts, or most-loved tips.

Day 31 – New Year’s Eve

Wrap up the year with gratitude and tease exciting things coming next year.

Tips for Keeping Your Content Engaging All Month

Consistency is powerful, but connection is what converts, especially during the holidays. Use these tips to make every post feel meaningful, personal, and aligned with your brand.

Keep It Personal

Your audience wants to see you, not just your offers. Share your holiday habits, family traditions, funny moments, and the behind-the-scenes chaos. These little glimpses build trust and deepen connection.

Use Warm, Seasonal Visuals

You don’t need a Pinterest-perfect setup. A cozy mug, twinkle lights, a decorated corner of your home, or a festive background instantly brings seasonal warmth to your posts.

Repurpose Content Everywhere

One idea can (and should!) be used across multiple platforms:

• Instagram

• Facebook

• TikTok

• Pinterest

• Email

• Blog

You’re not being repetitive instead you’re being strategic.

Mix Value + Lifestyle + Promotion

The most engaging holiday feeds blend all three:

• Value: tips, tutorials, advice

• Lifestyle: family moments, traditions, relatable stories

• Promotion: offers, best-sellers, gift guides

This balance keeps your audience interested while gently guiding them toward your offers.

Stay Consistent, But Flexible

Life happens. Kids get sick, events pop up, the holidays get messy. Give yourself permission to adjust your plan when needed. Consistency is important, but your peace matters even more.

Final Thoughts: Your Holiday Content Can Be Simple and Effective

Your holiday content doesn’t need to be perfect, it just needs to show up. Presence matters more than perfection, and your audience will notice authenticity over polish every time.

Consistency beats complexity. Even small, simple posts, when shared regularly, build trust, connection, and visibility.

This season, give yourself permission to post, share, and engage without overthinking. Show up as the real, relatable, inspiring entrepreneur your audience already loves.

If you want a content plan that aligns perfectly with the season and actually drives engagement, sales, and ease let’s work together. Book a 1:1 Holiday Strategy Call with me, and we’ll create a plan that works for your business, your audience, and your schedule.  If you're looking for DIY options, check out my Social Success Planner (now a full course!) which shares my exact strategy for creating a marketing plan that works as hard as you do.

You’ll walk away with a customized content + business strategy for the entire holiday season, so you can focus on showing up while your content does the heavy lifting.

Let’s make this holiday season your most organized, profitable, and joyful one yet.

Planning your content ideas for a different month? Check out:

January | February | March | April | May | June | July | August | September | October | November | December