As we embrace the holiday season, it's time to sprinkle some festive cheer into your social media and marketing strategies. In this blog, you'll find an array of content ideas tailored to December, ensuring your brand stays vibrant and engaging throughout the final month of the year.
Whether you're highlighting holiday promotions, sharing year-end reflections, or spreading seasonal joy, this blog will provide the inspiration you need to end the year on a high note.
Hi, I'm Brittany, a mom, mystery buff, bookworm, and DIY home decor enthusiast. I love nothing more than finding sustainable strategies to help your business grow into what you've dreamed of. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.
Table Of Contents
Month Long Ideas
Christmas - it's more than just a day, it's a season and one that can easily span the whole month for your socials. Many businesses run Christmas promos all month long, that's a great ideas if it aligns for your business but you could also consider doing a month long campaign where you share small businesses you love, or do a digital advent calendar countdown sharing 25 different tips for __ (something related to your business) ensuring you're trying to engage your audience. Be creative and festive and it will be a December to remember.
Month of Giving - similar to my suggestion above, you can do a month of giving, maybe that's giving information, maybe it's a giving campaign to support a charity or charities, there are so many ways you can build giving into your social media. On a more personal level you could do a month of giving your time to different organization or giving unused items to the thrift store, you can document the process for social media and invite your audience to follow along and participate too.
Write A Business Plan Month - this month is intended to help business owners get organized in their existing business or help aspiring entrepreneurs get started. As an experienced business owner it's a fantastic opportunity to do a social media series sharing advice, or tips to create a business plan, or how to revisit your business plan and make adjustments for the year ahead as needed. Starting a new business? Check out this podcast episode:
Week Long Ideas
Hanukkah (Dec 7 - 15) - wish your followers a Happy Hanukkah and do a post or story series showing how you celebrate this holiday
A Year in Review (Dec 26 - 31) - is a common trend to wrap up the year. You can do a series of posts on different topics such as: talking about your goals, if you accomplished them, what lessons you learned, what you're carrying forward or what you're releasing for next year. Stats from your business, your impact numbers, client results etc. are also popular to demonstrate your transofrmation and authority and drive sales for the new year. Have fun with these posts!
Ideas for (Almost) Everyday of the Month
December 2: Fritters Day - have fun in your stories and ask your followers to guess your favourite fritter flavour. Give one of the correct guesses a $15 giftcard to a local fritter shop. This is a fun way to engage your audience.
December 7: Christmas Jumper Day - snap a selfie and share a picture of you in your Christmas jumper, use the 'Add Yours' sticker and get your audience involved too.
December 8: Pretend to Be A Time Traveler Day - if you could go back in time and tell your youngerself anything. What would you say, and what age would you go back to? Create a post sharing this info and invite your audience to play along too.
December 9: Christmas Card Day - Send a physical or virtual Christmas card to your followers in your stories. You can create a virtual Christmas card using Canva. You can also send the virtual card out to your email list to wish everyone a wonderful holiday season.
December 10: Human Rights & International Animal Rights Day - if this feels right you'll know exactly what to post for this, if nothing comes to mind, it's not something you should be talking about on socials.
December 11: National App Day - do a carousel round up of your favourite apps for __ (related to your business). Don't forget to include a CTA for your followers to save this for later! Check out this blog for my 9 favourite apps for content creation
December 14: National Free Shipping Day - I think you know what I'm going to day here... offer your audience free shipping if they order today. But know that it's okay if you don't want to do this during your holiday rush. If you do decided to partake, make sure you email your list and let them know about the bonus offer!
December 19: Look for an Evergreen Day - plan something fun and hide a picture of a pine tree(s) on your website. It could be on one of your pages or in a product picture or description. Share a story and send an email letting people know they should go on a scavenger hunt on your website and the person who finds it the fastest (or who finds the most) gets a small prize. This is a great idea for product businesses especially because people may find something they want to purchase while they are scouring your website.
December 20: Go Caroling Day - Share a story of your signing or jamming out to your favourite Christmas carol. Use the 'Question' box sticker and invite your audeince to share their favourite Christmas carol. You could create a playlist of everyone's favourite songs and share it the next day for everyone to enjoy.
December 21: Short Story Day - create a short story (which could be based on an actual experience you had) and share it as a caption for your Instagram post, the story can be about anything that you feel excited to write about.
December 23: National Christmas Movie Marathon Day - you can press play guilt free on Christmas movies today, share a picture in your stories or what you're watching while you relax/work and ask what everyone else wawtches during the holidays. One of my go-to Christmas movies is Home Alone, the original. What about you?
December 26: Boxing Day - Are you boxing up some special deals for your followers? If you have a promo running be sure to talk about it. If not, I recommend not posting, truthfully a lot of people aren't on social media since it's still kind of a 'holiday' so you're post isn't likely to get a lot of views anyway.
December 28: National Download Day - promote your digital products or free resources (lead magnets) and encourage your followers to hit 'download'. For B2B businesses, this is a great time to 'help businesses get ready for the following year'. You'll then have more people to share service information with to start your new year strong. Speaking of downloads, check out this free resource, Setup Your Instagram for Sales Success Checklist. 👉🏻
December 29: Tick Tock Day - Create a post reminder people they only have 2 days left in the year and encourage people to reflect on their goals and resolutions for the year. Is there something they can finish to start fresh the following year? This is a great sales opportunity for your business, include a soft CTA at the end inviting them to check out _ (a product or service you want to promote).
December 31: New Year's Eve - Do a year in review post talking about your goals, if you accomplished them, what lessons you learned, what you're carrying forward or what you're releasing for next year.
Remember to only use the ideas that relate the best to your business and try to limit the number of posts you're creating for these National holidays to a few. they should be a fun way to shake up your content mix but shouldn't be the foundation of your strategy!
If you're looking for support creating a social media content calendar that support your business goals and generates sales, click here to learn how I can help or check out the Social Success Planner.
Planning your content ideas for a different month? Check out:
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