Must-Try August Social Media Content Ideas
- Brittany Miller
- Jun 29
- 9 min read
Why August Is the Perfect Month to Reignite Your Social Strategy
August marks a seasonal shift—it’s that quiet pause before the back-to-school hustle and the Q4 marketing sprint. That’s exactly why it’s the perfect time to re-engage your audience, refresh your content strategy, and show up with intention.
If you’ve fallen off your content calendar or felt like your social media presence is stuck on autopilot, you’re not alone. But this month offers a clean slate—one that allows you to build momentum while everyone else is slowing down.
As a mom, mystery lover, and DIY enthusiast who juggles life and business daily, I’ve found that sustainable strategies and intentional content planning are what truly move the needle. I love nothing more than finding sustainable strategies to help your business grow into what you've dreamed of. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.
In this post, you’ll find August content ideas that go beyond just “posting to post.” These ideas are designed to support your social media content creation, strengthen your visibility, and help you stay aligned with your bigger content strategy goals.
Ready to make your August scroll-stopping and strategic? Let’s dive in.
Table Of Contents
Daily Content Ideas for (Almost) Everyday of August
Month-Long August Content Ideas
If you’re looking to create engaging content without scrambling for daily ideas, month-long themes are your best friend. These ongoing observances give you the freedom to build campaigns, series, or weekly check-ins that align with your audience and brand goals.
Family Fun Month:
Use this month to highlight how your business supports family values and work-life balance.
Share behind-the-scenes of your own family adventures.
Post kid-friendly product uses, summer activity ideas, or matching family outfits.
Tie your business in: “Because I planned ahead with my August content calendar, I can enjoy moments like this.”
Black Business Month (U.S.):
Take time to spotlight your own story or highlight Black-owned businesses you love.
Use Instagram posts or Stories to tag collaborators, mentors, or peers.
Share how your brand contributes to representation, equity, or empowerment in your niche.
Happiness Happens Month:
Create a weekly “Happiness Snapshot” in your Stories to show the little wins in your life and business.
Encourage engagement with a question box: “What’s one thing that made you smile today?”
Build trust and relatability with low-pressure, feel-good content.
National Sandwich Month:
Especially great for food creators or lifestyle brands!
Share recipes, favorite sandwich combos, or employee picks in a team poll.
Not food-based? Use the metaphor! “Our service package is the perfect combo—like peanut butter and jelly.” Here's an example of what I mean.
These month-long ideas are perfect anchors for your marketing content calendar, giving you flexibility to plan while still showing up consistently.
Week Long Content Themes for August
To keep your August content calendar organized and stress-free, try building out weekly content clusters. These help you plan Reels, Instagram posts, and engagement stories with intention—so you’re never stuck staring at a blinking cursor.
Here’s a sample breakdown using notable August holidays and observances:
Week 1: Connection & Creativity
August 1 – National Girlfriends Day: Share a shoutout post or tag a friend who’s supported your business journey. Story idea: Poll your audience—“Who’s your biz bestie?”
August 2 – Coloring Book Day: Offer a downloadable Canva coloring sheet related to your business. Post idea: Turn it into a mini contest with a prize for the best entry.
August 3 – Watermelon Day: Share a refreshing “slice of life” moment, or post a Reel with your summer go-to snack or recipe.
Theme: Support + creativity = strong audience connection.
Week 2: Slow Down & Reflect
Aug 5–11 – Simplify Your Life Week: Show how your product or service saves time.Reel idea: “3 things I no longer do in my business thanks to [your offer].”
August 9 – Book Lover’s Day: Post your favorite business or personal reads.Caption idea: “This book changed the way I [insert impact].”
August 10 – Lazy Day: Be real—share a “bare minimum” day or outsource dream list. Story idea: Add a poll—“What would you stop doing in your biz if you could?”
Theme: Rest is productive—and relatable.
Week 3: Value
Aug 12–18 – Bargain Hunting Week: Share your favorite under-$30 biz tools or a surprise discount.
Post idea: “I swear by this $19 tool for social media planning!”
Theme: Share value
Week 4: Empowerment
August 26 – Women’s Equality Day: Post a business tip you wish more women knew. Post idea: “What I’d tell my younger self about starting a business.”
August 28 – Thoughtful Day: Share a vulnerable thought or belief you hold about entrepreneurship.
Story idea: Use the Threads-style text overlay to start a conversation.
Theme: Let your values and personality shine.
These content calendar examples help you create consistent, seasonal content without starting from scratch—and they’re a great fit for building momentum with your social media in 2025 and beyond.
Daily Content Ideas for (Almost) Every Day of August
Need quick wins for your August social media? Use this content calendar sample to inspire fresh Instagram posts, reels, or stories—no brainstorming required. From quirky holidays to personal storytelling prompts, these micro-moments are perfect for building engagement and showing off your brand’s personality.
August 1: Spiderman Day / National Girlfriends Day
Shout out to a biz bestie or favorite client who’s helped support you. CTA: “Tag your biz BFF below!”
August 2: National Coloring Book Day
Share a free downloadable page related to your brand (use Canva to design). CTA: “Grab your freebie in bio and tag me when it’s colored!”
August 3: Watermelon Day
Poll or post: “Watermelon—yay or nah?” or relate it to your favorite summer product. CTA: “What’s your go-to summer snack?”
August 4: Chocolate Chip Cookie Day
Lifestyle post: Share a personal baking story or favorite recipe. CTA: “Drop your favorite cookie below!”
August 5: Work Like a Dog Day
Create a “day in the life” post showing the hustle behind the scenes. CTA: “What’s one thing people don’t see about your business?”
August 6: Root Beer Float Day
Fun throwback content or share a nostalgic biz moment. CTA: “What treat reminds you of your childhood?”
August 7: Lighthouse Day
Talk about how your business guides clients like a lighthouse. CTA: “What’s the biggest transformation you’ve seen since starting?”
August 8: International Cat Day
Share a photo of your pet or ask followers to drop theirs. CTA: “Post a pic of your cat in the comments!” or use the 'Add Yours' sticker in your stories
August 9: National Book Lovers Day
Recommend a favorite read—business or beach-worthy. CTA: “Save this book rec list for later!”
I love books, especially books that help me grow my business. Check out this blog post for my top 5 reads your first year in business. 👇🏻
August 10: Lazy Day / S’mores Day
Post a cozy photo or talk about outsourcing in business. CTA: “What’s one thing you’d love to delegate?”
August 11: Sons & Daughters Day
Family photo or BTS content with your kids. CTA: “Tag your mini CEO-in-training!”
August 12: International Youth Day
Share a lesson you’d give to your younger self. CTA: “What advice would you give an 18-year-old you?”
August 13: Left-Handers Day
Fun trivia or team poll. CTA: “Who’s a proud lefty?! Raise your hand ✋”
August 14: Financial Awareness Day
Share a money-saving business tip or tool. CTA: “Save this if you’re trying to scale smart!”
Check out this podcasat epsiode for money midset tips for entrepreneurs.
August 15: National Relaxation Day
Reel idea: B-roll of your self-care or work-free weekend. CTA: “What’s your favorite way to relax?”
August 16: Joke Day / Rollercoaster Day / Rum Day
Tell a business joke or share your wildest biz rollercoaster moment. CTA: “What’s been your biggest biz plot twist?”
August 17: Nonprofit Day / Black Cat Appreciation Day
Spotlight a charity you support or share a customer transformation story. CTA: “What cause is close to your heart?”
August 18: Fajita Day / Serendipity Day
Talk about a happy accident that led to a big win. CTA: “What’s been your best biz surprise?”
August 19: World Photo Day
Share a favorite throwback or transformation photo. CTA: “Post your fave biz photo and tag me!”
August 20: National Radio Day
Promote your podcast or favorite one you've guested on. CTA: “Link in bio to tune in!”
If you haven't checked out my podcast, Go Get Great, make sure you check out the 100+ epsiodes with marketing and growth advice for entrepreneurs. Meed help setting up or managing your podcast? Click here to learn more.
August 21: Senior Citizens Day
Share a family story or customer testimonial from a senior. CTA: “What’s the best advice you’ve heard from someone older than you?”
August 22: Be An Angel Day / Eat a Peach Day
Share a freebie, shoutout, or kindness campaign. CTA: “What’s one way to be kind in business?”
August 23: Remembrance of the Slave Trade
Share a respectful post or amplify educational content. CTA: “Take a moment to learn and reflect with us.”
August 24: Strange Music Day
Post a “what I’m listening to” playlist or Reel with an unexpected track. CTA: “What’s your go-to work playlist?”
August 25: Kiss & Make Up Day / Whiskey Sour Day
Lighthearted post about biz mistakes and lessons learned. CTA: “What’s one lesson you’ve learned the hard way?”
Hear my take on business mistakes and lessons learned from running my small business.
August 26: Women’s Equality Day / Dog Day
Share your female founder story or a snap of your pup! CTA: “Tag your favorite women-led biz!”
August 27: Just Because Day
Post something fun or personal—just because. CTA: “What’s something totally random about you?”
August 28: Bow Tie Day / Red Wine Day
Create a “dress your brand” carousel or lifestyle post. CTA: “Are you team red or white wine?”
August 29: Lemon Juice Day / Against Nuclear Tests Day
Healthy lifestyle tip or sustainable brand angle. CTA: “Drop your fav citrus-inspired product!”
August 30: Beach Day / Marshmallow Day
Talk about biz freedom, vacations, or marshmallow memories. CTA: “Where’s your dream work-from-anywhere destination?”
August 31: Matchmaker Day
Match two of your services or products for a powerful combo. CTA: “Here’s the ultimate biz bundle you didn’t know you needed!”
How to Use This August Content Calendar Ideas Effectively
Not every holiday or idea will fit your brand—and that’s okay! The goal is to use this August content calendar as a guide, not a checklist.
Pick holidays that align with your niche:
Choose the days that naturally connect with your business, your audience’s lifestyle, or the values you want to highlight. Don’t force every post—just focus on relevance.
Alternate between engagement, education, and promotion:
Keep your content mix balanced:
Use engagement posts (polls, jokes, story games) to build community
Share educational posts (tips, how-tos, behind-the-scenes) to build trust
Include promotional content (offers, services, lead magnets) to drive sales
Use planning tools to stay consistent:
The best content strategy is the one you actually use. Whether you're a paper planner kind of person or love a digital workflow, tools like the Social Success Planner (a course & downloadble planning tool), a printable social media content planning template, or a simple digital content calendar can keep you organized.
Bonus Tip: Plan in batches—set aside time weekly or bi-weekly to prep captions, visuals, and CTAs using your favourite scheduling tool.
Content Repurposing Ideas for August
Maximize your effort by turning one idea into multiple touchpoints. Repurposing content not only saves time—it also increases your reach across platforms.
Turn daily holidays into carousel posts
Pick 3–5 related days (like Relaxation Day, Lazy Day, and Just Because Day) and turn them into a themed Instagram carousel that educates, entertains, or inspires your audience.
Clip podcast audio into video content
Have a podcast or guest interview? Pull out a 15–30 second tip and turn it into a reel, short, or TikTok. This boosts engagement and brings traffic back to your long-form content.
Share blog-to-social quotes or story graphics
Highlight key quotes or stats from your August blog post and repackage them as story slides, text posts, or mini carousel graphics.
Use August content across multiple social media channels
Take your Instagram post and republish it to Threads, LinkedIn, Facebook, or Pinterest with small tweaks. What works well on one platform often works on others—with just a bit of editing.
Repurposing content isn’t about doing more—it’s about getting more from what you’ve already created. Smart content marketing is sustainable content marketing.
Conclusion: Your August Social Media Plan Is Done
You don’t need to reinvent the wheel every week—this August content calendar gives you a strategic yet flexible way to stay consistent on social without burning out.
With a mix of daily prompts, monthly themes, and weekly clusters, you’re ready to build visibility, grow engagement, and connect with your audience in a way that feels aligned and sustainable.
Are you ready to go deeper?Grab the [Social Success Planner] to map out your content with ease, or [Book a Strategy Call] to align your content plan with your business goals.
Final tip: Stay visible, stay valuable, and stay consistent—your content strategy this August is your secret growth lever.
Planning your content ideas for a different month? Check out:
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